There aren’t many places where people are faced with as many different product choices as they are at the supermarket. Now, most of us aren’t in charge of selling Funions or Hot Pockets, but a lot of us are in charge of helping people navigate product lines. Whether you’re an HR director trying to help your employees choose the right insurance plan or a marketing manager trying to move more televisions, understanding the way people react to product choices can make or break your next campaign. Over the course of this eBook, we’ll use our friendly neighborhood supermarket to explore three major pieces of scientific research that can help you better understand how the way product choices are presented impact people’s brains and behavior.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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