Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > ZIGZAG Marketing, Inc. > Strategic vs. Tactical Product Management
 

Strategic vs. Tactical Product Management

White Paper Published By: ZIGZAG Marketing, Inc.
ZIGZAG Marketing, Inc.
Published:  Feb 13, 2007
Type:  White Paper
Length:  2 pages

The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.



Tags : 
product planning, product management, product development, product, product lifecycle management, zigzag