Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
Since the first e-commerce marketing professional looked to analyze data from shopper behaviors in order to drive more transactions on his web site, the only way to gather that information has been by implementing tracking pixels. These are small, transparent images embedded in websites. When users ultimately browse such a site, information is gathered about what they are doing - how they're coming to the website, what they're looking at, what they've browsed, put in a shopping cart, abandoned or bought. Tracking pixels provide both a high-level and (anonymously) individual view of certain behaviors on a given web site, and they lead to an ability to optimize based on those user behaviors. In the case of advertising, targeted advertisements based on those behaviors can then be served to users.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW