Today's highly mobile and engaged economy rewards businesses that deliver relevant, timely, personalized customer interactions. Ultimately, an engaging customer experience wins business, and managing this experience across localized entities can be a difficult task. For large distributed marketing functions that support localized marketing efforts, managing brand consistency, communication, and customer engagement is an ongoing challenge. Distributed marketing functions are common among insurance, pharmaceuticals, automotive, financial services and franchise industries. However, distributed marketing applies to any organization that requires a centralized marketing entity and localized marketers to work together in the pursuit of top-line growth and bottom-line efficiencies.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW