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Home > Jigsaw > Crafting Messages that Sell: How to Build Your Value Proposition & Create a Competitive Advantage
 

Crafting Messages that Sell: How to Build Your Value Proposition & Create a Competitive Advantage

White Paper Published By: Jigsaw
Jigsaw
Published:  May 12, 2010
Type:  White Paper
Length:  12 pages

In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it The vast majority of investments and attention are paid to the 1st - whether it's lead gen, demand gen, direct mail, SEO, Google Adwords, cold calling, or other things. Once you get a prospect's attention, what do you tell them? Our workbook will help you not only 'get' this concept, but provides practical steps for you as you build your message.



Tags : 
jigsaw, value proposition, messages, sales, marketing, seo, google, adwords