Innovation has been the gold-standard theme of technology marketers since they processed the first silicon chip, but the marketplace is changing. People have been bombarded with over-hyped and unsubstantiated claims. People listen differently now. Innovation matters, but cutting through and being heard is a harder proposition than ever for even the most innovative companies. Innovation is everybody's claim and, therefore, seemingly no one's advantage. In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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