The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Learn how to effectively integrate social media into your email marketing campaigns and reap the rewards in the form of increased reach and results. This whitepaper will outline proven strategies and tools for identifying your most influential customers and developing integrated, viral programs that motivate them to share your messages. Plus, learn eight quick tips for better social media marketing.
Key things you will learn are:
•Current adoption and growth of popular social networks
•How to leverage social media in your email marketing programs
•Key metrics to measure and evaluate your social presence
•Proven strategies for motivating your biggest online influencers
•Content strategies and best practices for creating viral campaigns
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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