The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon. Which is not to say that 2010 is definitively the "year of mobile search," but rather, that now more than ever businesses are at a crossroads of needing to consider and prepare a mobile strategy with the same care they do their other online marketing initiatives, or face being left in their competitors' dust. Just think, a recent Forrester report revealed that at end of 2009, "[s]martphones reached 17% share of US adult subs[scriptions], up from 11% at the end of 2008 and 7% a year earlier."
And analysis firms from Gartner to Morgan Stanley estimate that mobile phones will statistically overtake desktop computers in terms of internet usage volume within the next 3-5 years.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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