With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
This paper explains the best way to execute consumer-generated storytelling campaigns that drive business goals, with specific examples and best practices. When reading this paper, keep the following basics in mind.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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