Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

Home > Mongoose Metrics > Call Tracking Simplified

Call Tracking Simplified

White Paper Published By: Mongoose Metrics
Mongoose Metrics
Published:  Feb 16, 2010
Type:  White Paper
Length:  7 pages

Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending. Without call tracking there is no easy way to understand which online marketing efforts are driving phone calls. Call tracking brings actionable insight to the issue.

Tags : 
mongoose, call tracking, marketing, roi, seo, ppc, conversion, offline conversions, crm, sales tools