This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore. The report discusses the applications and benefits of rich media for B2B direct marketing
and communications and specifically for creating intelligent sales and marketing collateral that can track and report detailed viewer engagements, responses and viral forwarding activity by email address.
This report also explores how new technologies are enabling users to create, distribute and measure effective rich media marketing campaigns without programming or advanced technical skills.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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