Organizations in the consumer packaged goods (CPG) industry are discovering that high product volume sales come at the expense of extreme data complexity. Meanwhile, these companies struggle to maintain open lines of communication with their retail customers and distributors in order to manage the upstream flow of product. These issues are not specific to the IT department: line-of-business managers in marketing, sales, manufacturing, and procurement, among others, must derive tangible business value from this quagmire of data and generate a healthy flow of information throughout the value chain. Many CPG organizations confronting these challenges gravitate towards business intelligence (BI) tools to create such supply chain links and deliver product more efficiently. This Aberdeen Sector Insight determines how companies in the CPG industry deliver BI to business managers so as to better manage fluctuating product demand.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW