Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Neolane, Inc. > Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
 

Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Jan 08, 2010
Type:  White Paper
Length:  2 pages

DigitalGlobe (NYSE: DGI) is a leading global provider of high-resolution world-imagery products and services for defense and intelligence, civil government, and commercial customers such as Google Maps. As the company continued to grow, it became increasingly important to gain more visibility and control over its total marketing operations. Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.



Tags : 
neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest, cross-channel, event-triggered campaign, delivery, email open rate