InterContinental Hotels Group (IHG) created an online community to connect and engage with its 40 million Priority Club Rewards members. IHG's vision for the new social media platform, Priority Club Connect, is to become the central online gathering place for Priority Club Rewards Members and other like-minded travelers to engage with the Priority Club Loyalty Program and connect and share their traveler experiences. Priority Club Connect encourages members to talk directly with IHG management through a video blog on the community and to participate in special offers available only through the community.
Learn how you can leverage a branded online community to:
* enhance your customer loyalty programs with Social Business Software
* transform your customers into brand advocates
* follow best-practices for deploying and managing customer loyalty communities
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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