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Home > ComCorp > In-House or Outsourced: The modern SEM debate
 

In-House or Outsourced: The modern SEM debate

White Paper Published By: ComCorp
ComCorp
Published:  Oct 08, 2009
Type:  White Paper
Length:  6 pages

In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.



Tags : 
seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp