Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > LeapFrog Interactive > Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message
 

Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message

White Paper Published By: LeapFrog Interactive
LeapFrog Interactive
Published:  Jul 09, 2009
Type:  White Paper
Length:  21 pages

A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.



Tags : 
leapfrog, channel, integration, consumer, marketing, audience, performance, success