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Home > Vision Critical > Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market
 

Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market

White Paper Published By: Vision Critical
Vision Critical
Published:  Jun 23, 2009
Type:  White Paper
Length:  4 pages

Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.



Tags : 
kodak, online community, customer voice, customer data, crm, cost savings, vision critical, marketing research, market research, feedback, trial, customer, brand tracking, longitudinal studies, testimonials, advertising, communication, testing, community, branding