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Home > Neolane, Inc. > Making the Business Case for Enterprise Marketing Software
 

Making the Business Case for Enterprise Marketing Software

White Paper Published By: Neolane, Inc.
Neolane, Inc.
Published:  Jun 03, 2009
Type:  White Paper
Length:  12 pages

Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!



Tags : 
enterprise marketing software, neolane, economy, investments, cost cutting, lean, recession, competitive landscape, validation, situation analysis, infrastructure, implementation, revenue, automation, marketing automation platform, map, best practices