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Home > ICG Commerce > Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach
 

Search Engine Optimization and Pay-Per-Click (PPC): A Holistic Approach

White Paper Published By: ICG Commerce
ICG Commerce
Published:  Jan 28, 2008
Type:  White Paper
Length:  10 pages

A new guide from Fathom SEO explains how businesses can maximize search engine marketing efforts by adopting a holistic management plan for Pay-Per-Click and Search Engine Optimization. Learn how to effectively share data about keywords, ad copy and landing page performance.



Tags : 
seo, search engine, sem, search marketing, search engine marketing, ppc, pay per click, keywords, traffic generation, site traffic, web traffic, fathom, fathom seo