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Home > Point It > Top 10 B2B Paid Search Mistakes
 

Top 10 B2B Paid Search Mistakes

White Paper Published By: Point It
Point It
Published:  Mar 02, 2009
Type:  White Paper
Length:  15 pages

Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.



Tags : 
point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching