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Home > Archway > Transforming Marketing Departments into Marketing Powerhouses
 

Transforming Marketing Departments into Marketing Powerhouses

White Paper Published By: Archway
Archway
Published:  Nov 21, 2008
Type:  White Paper
Length:  6 pages

The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.



Tags : 
archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement