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Home > Godfrey > Proliferation of Options Requires B-to-B Media Channel Planning
 

Proliferation of Options Requires B-to-B Media Channel Planning

White Paper Published By: Godfrey
Godfrey
Published:  Oct 24, 2008
Type:  White Paper
Length:  2 pages

Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.



Tags : 
godfrey, media channel planning, media fragmentation, media lobotomy, b2b marketing media, b-to-b, b2b, business-to-business