Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Sparta Social Networks > Oxygen Turns to Sparta Social Networks to Increase Television Viewership
 

Oxygen Turns to Sparta Social Networks to Increase Television Viewership

Case Study Published By: Sparta Social Networks
Sparta Social Networks
Published:  Oct 10, 2008
Type:  Case Study
Length:  2 pages

Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.



Tags : 
sparta, social network, oxygen