Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
Home > Cymfony > An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products and Brands
 

An Analysis of Aggressive Online Behavior Targeted Against Corporations, their Products and Brands

White Paper Published By: Cymfony
Cymfony
Published:  Jul 11, 2007
Type:  White Paper
Length:  17 pages

The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.



Tags : 
collaboration, customer behavior, customer service, online behavior, criticism, crm, customer relationship, customer satisfaction, branding, wal-mart, mcdonalds, evil empire, cymfony