Published By: Clicktale
Published Date: Dec 04, 2012
In this guide, we'll be introducing the full gamut of web solutions, starting with tools that evaluate your entire site traffic, and ending with techniques and best practices for understanding the individual user.
Published By: TrendKite
Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include:
43% of web traffic is driven by search engines
7 in 10 executives reported being more inclined to do business through organizations that are thought leaders
Influencer campaigns did not exist 5 years ago...now brands swear by them
Download now to learn more!
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important.
Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc.
Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
Published By: Gomez IT
Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
Published By: Omniture
Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Published By: ComCorp
Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.”
Download it today.
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
Websites provide online businesses with an unprecedented level of contact with customers and end users. However, they also place business information where it can be easily accessed by third parties – often using automated tools known as “bots”. For many organizations, bots represent up to 50% or more of their overall website traffic, from good bots engaged in essential business tasks to bad bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website performance for legitimate users and increase IT costs. Organizations need a flexible framework to better manage their interaction with different categories of bots and the impact that bots have on their business and IT infrastructure.
Published By: Brocade
Published Date: Nov 25, 2015
Your business demands more than the basic load balancing solution offered by Amazon Web Services. Boost application performance by adding a sophisticated Brocade vADC to seamlessly integrate with any application deployed on AWS—improve user experience, scalability, and control.
This paper discusses the challenges of managing applications in highly dynamic IT environments such as public and private Clouds. Modern enterprise applications are engineered for agility and are frequently deployed over flexible IT infrastructures.
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online.
Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions.
This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty.
In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps.
It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
Websites provide online businesses with an unprecedented level of contact with customers and end
users. However, they also place business information where it can be easily accessed by third parties –
often using automated tools known as “bots”. For many organizations, bots represent up to 50%
or more of their overall website traffic, from good bots engaged in essential business tasks to bad
bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website
performance for legitimate users and increase IT costs. Organizations need a flexible framework to
better manage their interaction with different categories of bots and the impact that bots have on
their business and IT infrastructure.
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
In this executive Q&A, Cloud Luminary and DonorsChoose.org CTO Oliver Hurst-Hiller discusses the importance of being able to seamlessly and quickly switch to a cloud service, the benefits of having all aspects of your company moved to the cloud, and more.
Cars.com uses IBM software to gain a 360-degree view into its technology infrastructure and applications, giving the company visibility into the user experience of its consumers, dealers and advertisers.
The Internet and email have stimulated huge productivity gains for employees. Workers quickly and easily access volumes of research on the Web and correspond with a mouse click. Unfortunately, businesses taking advantage of these tools are increasingly faced with daily onslaughts of spam and unwanted Web traffic.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW