By utilizing these best practices from TapInfluence, you’ll increase your brand’s credibility while building goodwill and trust with potential customers. Incorporating the expert voices of industry influencers engages your audience, highlights brand integrity, and helps further your marketing goals.
It’s time to look ahead. We have outlined 5 predictions that we believe marketers should be preparing for in the next 5 years. In this whitepaper, we’ll cover how:
• Blockchain will become a greater core component of marketing.
• Display advertising as we know it will finally die.
• Cross-device identification will become a necessary part of omnichannel marketing.
• Voice re-emerges as a distinct channel and internet interface.
• All marketing will be done in real time.
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
Download Aspect’s newsletter, “Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted” for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors.
Download to learn more!
Grab your harness as we
take a deeper look into how
Black Diamond partnered
with ExpertVoice to assist
with a product launch.
When Black Diamond decided to manufacture their
own climbing shoe, they knew how critical a successful
launch would be to long- term success: the climbing
shoe market is dominated by one manufacturer, and
climbers are an extremely loyal group. Breaking into
the market would be tough.
Although ExpertVoice had a daunting task ahead of
them, they knew honing in on Experts spreading wordof- mouth recommendations was key to a successful
Published By: Crownpeak
Published Date: Mar 05, 2015
The cloud market is moving forward as reflected in both the evolving perspectives voiced by IT decision-makers and by the business success of cloud service providers. On perspectives, Stratecast’s recurring annual surveys reveal that public cloud adoption has now reached a much-awaited tipping point with a percentage of the 2014 survey respondents stating that they currently use public cloud Infrastructure as a Service (IaaS), and another percentage stating they will too within the next months. On cloud service providers, the business results of Amazon Web Services (AWS), now in its eighth year and still rapidly growing, make a similar statement.
This report describes how AWS is breaking the “cloud not secure enough” adoption barrier and, in the process, injecting innovation into the competitive dynamics of the security market.
Businesses need to plan for unforeseen events that can disrupt productivity, impair the customer experience, and possibly even threaten a business’s existence. A disruption every business needs to plan for is any event that destroys valuable data, inhibits access to data, or causes downtime of core applications.
Consider the staggering amount of information your company stores electronically. What if an unforeseen event destroyed all financial records, client contacts, and application data? You wouldn’t be able to send customers accurate invoices. Your marketing efforts might be undermined. You would lack key metrics for measuring quality, profitability, and more. The losses could be staggering.
In every aspect of life, it’s smart to plan for unexpected events. That’s especially true for two plans every business must have: a disaster recovery plan and a business continuity plan.
Our survey of 100 members of The CMO Club reveals most CMOs gather insights from first-person, always-on online consumer conversations, and share them across their organizations, to power more than just marketing.
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Founded in 1992 as a provider of integrated network, voice and data centre solutions, Colt’s business today has grown to encompass a wide range of IT services, spanning enterprise application hosting, business critical cloud and end-user computing solutions. Colt has 29 data centre locations supporting thousands of customers across 28 countries in Europe and Asia, including Swiss International Airlines, Shurgard, Berenberg, and Jaguar Land Rover. Colt’s award-winning solution portfolio is based on end-to-end data centre, network and IT services capabilities; its aim is to help its customers compete and win in their markets without being held back by hardware, licensing and resource limitations.
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs. Dow
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
Published By: iDirect
Published Date: Aug 21, 2009
The global demand for voice and data services delivered over cellular networks continues to grow as new markets open and existing ones increase capacity. The networking infrastructure to support subscriber growth and new services have experienced aggressive expansion as the worldwide economy evolves.
The fax market is changing significantly though not in the way predicted by many. Far from an inevitable decline brought about by the emergence of e-mail, the demand for fax, particularly from larger companies, is actually growing. The way that fax is managed within the business is also undergoing a significant period of transition.
The lifeblood of discrete organizational inputs—customer phone numbers, invoices, marketing prospect lists, inventory calculations, employee job descriptions—once existed in disconnected silos, typically transcribed on carefully guarded pieces of paper, limited in lifespan and scope to the department or person carefully guarding it. Now, the modern organization both enjoys, and drowns in, a proliferation of business data both ripe for strategic possibilities and staggering in complexity. Few are the companies who feel they’ve totally tapped into its power to supercharge their growth efforts.
Download this white paper to find out how your company can cultivate key relationships.
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
"Cisco has been named in the first ever Gartner ‘Voice of the Customer’ report for the Secure Web Gateways (SWG) market for Cisco Umbrella.
Gartner Peer Insights is a peer review and ratings platform designed for enterprise software and services decision makers. This document synthesizes Gartner Peer Insights’ content in the SWG market for 2018.
Gartner states that ""this peer perspective along with the individual detailed reviews, is complementary to expert research and should play a key role in the customer buying process.""
This report includes:
- SWG Peer Reviews and Ratings
- Vendor comparisons
- Reviewer demographic"
Struggling to prove social ROI? The Bazaarvoice whitepaper "Real ROI from Social in 5 Steps" shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
HfS published the Top 10 Cognitive Assistant Service Provider report that explores the emerging conversational service provider ecosystem across key areas including execution ability, innovation capability, and the voice of the customer. The conversational services called as Cognitive Assistants, go beyond the traditional chatbots and augment human-customer interaction across both front- and back-office business operations. IBM was recognized for its market leadership in Cognitive Assistant that harness the power of IBM Watson capabilities – including NLP, conversation and analytics. HfS also merits IBM for demonstrating the greatest volume and depth of cognitive assistant use cases across industry verticals and enterprise processes.
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
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London EC2A 4HW