"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks.
Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy:
*Why web malware and phishing are so pervasive in today's cyber attacks
*What the shortcomings of today’s reactive security philosophy are
*Why the web continues to present a risk to businesses
*How organizations rethink their security strategy moving forward"
Published By: CrowdTwist
Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
Published By: ServiceNow
Published Date: Oct 06, 2015
IT service support management tools are vital for infrastructure and operations organizations to manage support and delivery of IT services. This Magic Quadrant research profiles key vendors of enterprise ITSSM tools to help I&O leaders make better selections.
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history?
Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth.
3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
In every company, today's ideas determine tomorrow's market profile. With rising competition, success can be achieved through a well-defined innovation process--one that connects upstream idea valuation to downstream production and release-to-market. To accomplish this, companies need to take a holistic approach to innovation management, connecting the process throughout all phases of the innovation lifecycle.
A team approach and careful consideration of operational and security issues will pave the way for effective guidance. The drivers are many, but big draws include the potential for greater productivity — giving people anywhere, anytime access to information via devices they’re comfortable with.
"Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and
reducing your migration risk profile."
Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and
reducing your migration risk profile.
Published By: LeadGenius
Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Published By: TruSignal
Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first.
These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
Published By: AlienVault
Published Date: Oct 21, 2014
As cyber attacks grow more sophisticated, many organizations are investing more into incident detection and response capabilities. Event monitoring and correlation technologies and security operations are often tied to incident handling responsibilities, but the number of attack variations is staggering, and many organizations are struggling to develop incident detection and response processes that work for different situations.
In this webcast, we'll outline the most common types of events and indicators of compromise (IOCs) that naturally feed intelligent correlation rules, and walk through a number of different incident types based on these. We'll also outline the differences in response strategies that make the most sense depending on what types of incidents may be occurring. By building a smarter incident response playbook, you'll be better equipped to detect and respond more effectively in a number of scenarios.
Published By: mindSHIFT
Published Date: Nov 29, 2007
mindSHIFT has extended its service capabilities to include software-as-a-service as well as managed IT services, and is a "compelling solution" for small and medium-sized organizations seeking a strategic source to meet their IT and business needs.
To understand your organization’s risk profile: “You should start with a simple question: What are your digital assets and the cyber threats facing them,” says HPE Security Services CTO, Andrzej Kawalec.
Watch the insight Kawalec and Marshall Heilman of FireEye Inc. share in order to protect your organization from what has become daily, even hourly, attacks for many.
Published By: Appistry
Published Date: Oct 11, 2007
Organizations serving the intelligence & defense community rely on the performance of their applications for more than revenue - national security depends upon those applications for mission-critical operations. This industry profile details how Appistry provides the reliability and performance demanded by intelligence & defense organizations.
Criminal groups behind today's cyberattacks have become better organized, introducing reconnaissance activity, custom malware, evasion techniques, and other sophisticated tactics that place a burden on traditional security defenses. The litany of high-profile data breaches is impacting every industry and prompting organizations of all sizes to respond by modernizing their IT security infrastructure. The battlefield continues to be at the endpoint, where attackers typically strike to gain initial access to the corporate network. Most organizations have been waging this battle using traditional antivirus at the endpoint, a solution that has received a lot of improvements over its more than 25 years of existence but clearly isn't keeping up with attacker sophistication. Emerging endpoint specialized threat analysis and protection (STAP) products can either replace or complement antivirus by adding behavioral analysis and continuous system and user activity monitoring to identify new and s
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Innovative approaches for the Internet of Things on core building-block technologies in communications, IoT platforms and security. Gartner profiled five Cool Vendors that can help CIOs, IT leaders and decision makers to build IoT solutions.
Published By: Iovation
Published Date: Sep 25, 2009
After $20,000 in direct losses and who knows how many lost opportunities, we just couldn't stay in reaction mode. We went looking for a proactive solution and found iovation. We were drawn to the idea of sharing fraud profiles with other subscribers. Plus, the fraud checking is done in real time and it scales to volume which eased my concerns about customer impact. Implementation was straightforward. Preventing half the fraud attempts each month pays for the system; we've seen a 95% reduction in our chargeback rate in 8 months.
Published By: AlienVault
Published Date: Oct 21, 2014
The state of threat intelligence in the information security community is still very immature. Many organizations are still combating threats in a reactive manner, only learning what they're dealing with, well...when they're dealing with it. There is a wealth of information in the community, and many organizations have been gathering data about attackers and trends for years. How can we share that information, and what kinds of intelligence are most valuable? In this presentation, we'll start with a brief overview of AlienVault's Open Threat Exchange™ (OTX), and then we'll discuss attack trends and techniques seen in enterprise networks today, with supporting data from AlienVault OTX. We'll also take a look at some new models for collaboration and improving the state of threat intelligence going forward.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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