Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Published By: AlienVault
Published Date: Oct 21, 2014
Do you feel alone? No resources? No help? If you are like many security practitioners faced with a mountain of tasks each day and a small (or non-existent) team to help, prioritization and efficiency are key. Join Joe Schreiber, Solutions Architect for AlienVault for this practical session outlining habits to get the most out of your limited resources. In this session, you'll learn how to develop routines to efficiently manage your environment, avoid time-sucks, and determine what you can do by yourself and where you need help.
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles.
After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Published By: Tenable
Published Date: Jan 25, 2019
"The latest report from Tenable Research analyzes vulnerability prevalence in the wild, highlighting the cyber threats that security practitioners are dealing with in practice – not just in theory. Our research shows that enterprises must triage more than 100 critical vulnerabilities a day. To better understand where to focus remediation efforts, you need to find out how cyber defenders are actually acting.
Download the report now to:
-See why CVSS is an inadequate prioritization metric – and why you must prioritize vulnerabilities based on actual risk
-Discover vulnerability trends in the ever-expanding attack surface
-Learn whether your organization has one of the most common vulnerabilities (some are more than a decade old!)"
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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