Optimization is the key to delivering ever-increasing ROI, with flat or declining marketing budgets. In this whitepaper, learn best practices for optimizing your marketing activities, and do more with less.
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure. Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
Published By: Attunity
Published Date: Jan 14, 2019
This whitepaper explores how to automate your data lake pipeline to address common challenges including how to prevent data lakes from devolving into useless data swamps and how to deliver analytics-ready data via automation.
Read Increase Data Lake ROI with Streaming Data Pipelines to learn about:
Common data lake origins and challenges including integrating diverse data from multiple data source platforms, including lakes on premises and in the cloud.
Delivering real-time integration, with change data capture (CDC) technology that integrates live transactions with the data lake.
Rethinking the data lake with multi-stage methodology, continuous data ingestion and merging processes that assemble a historical data store.
Leveraging a scalable and autonomous streaming data pipeline to deliver analytics-ready data sets for better business insights.
Read this Attunity whitepaper now to get ahead on your data lake strategy in 2019.
Gigaom Research surveyed technology decision-makers about their use of marketing technologies and their impact on ROI and site operations. Well share the results of this survey and review best practices in managing your sites marketing cloud.
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
As company buying behaviors evolve, it's imperative to evolve your marketing strategies to align with the new marketplace. Luckily, with customer data becoming more and more available, smart industrial marketers are armed with high-quality proof points to establish efficient and effective programs that prove and improve marketing ROI.
Published By: Webroot
Published Date: Sep 18, 2013
With the exploding use of mobile devices and BYOD, mobile apps represent a major new threat. This infographic reveals some surprising facts about malicious mobile apps, including where they come from, what they do, and what other IT pros are thinking about MMAs. Below are some key highlights:
73% of IT pros expect mobile threats to their networks will increase in the next 12 months
Mobile threats account for 59% of all malware
12% of all Android Apps are now malicious
As organizations continue to deploy server virtualization, questions have shifted from "if" to "how." Out of all 220 inquiries Forrester's IT infrastructure and operations team answered on data centers, servers, and virtual appliances in 2008 to date, 72 were specifically in regard to server virtualization. These IT professionals' most common inquiries addressed vendor comparison, optimum physical to virtual consolidation ratios, expected ROI, and situation-specific concerns regarding the possible benefits that virtual servers could provide. These inquiries came from organizations in the early stages of implementing server virtualization — if you are considering or are in the process of implementing, you too should be asking these questions.
This white paper details how integrated network faxing remains a relevant technology that can give you a business edge in an ever competitive marketplace, providing higher productivity and helping you save thousands of dollars in labor costs alone.
Midsized companies face the challenge of integrating key applications while keeping risks low, costs down, and schedules short. Explore three approaches to application integration and discover a quick and cost-effective way to get your critical applications to work together without custom code or burdening specialist resources, ensuring rapid ROI for your application investment.
Published By: Turbonomic
Published Date: Jul 05, 2018
The hybrid cloud has been heralded as a promising IT operational model enabling enterprises to maintain security and control over the infrastructure on which their applications run. At the same time, it promises to maximize ROI from their local data center and leverage public cloud infrastructure for an occasional demand spike.
Public clouds are relatively new in the IT landscape and their adoption has accelerated over the last few years with multiple vendors now offering solutions as well as improved on-ramps for workloads to ease the adoption of a hybrid cloud model.
With these advances and the ability to choose between a local data center and multiple public cloud offerings, one fundamental question must still be answered: What, when and where to run workloads to assure performance while maximizing efficiency?
In this whitepaper, we explore some of the players in Infrastructure-as-a-Service (IaaS) and hybrid cloud, the challenges surrounding effective implementation, and how to iden
It is easy to get overwhelmed by the plethora acronyms (RTBs, DMPs,DSPs, SSPs, 1PD, 2PD, 3PD) and knowing when each of them come into play.
Driven by data, Programmatic empowers modern marketers with the intelligence required to serve highly personalized ads. By bringing together First, Second and Third Party data at scale, you can target with increased precision and optimize campaigns in real-time.
With tech platforms consistently pushing the boundaries of whats possible in digital advertising, the time for marketers to lean into programmatic is now.
Watch this 20 minute webinar with Mandar Dadegaonkar, an award-winning digital marketer and learn from his experience-based advise on:
how to get started and use programmatic tactics that work
insider secrets to boost ROI and improve campaigns
potential pitfalls to watch out for
guidelines for measurement and analytics
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
Published By: SnowFlake
Published Date: Jul 08, 2016
Jana provides free, unrestricted internet access to more than 30 million smartphone users in emerging markets. With their mCent Android app, Jana shifts the cost of mobile data to brands via sponsored content. When users engage with content in mCent, they earn free mobile data that can be used anywhere on the internet. Jana product managers use data to constantly analyze how well each of the features in mCent performs, to determine which features should be turned on for everyone, and which features should be turned off.
Au cours de l'ete 2012, Forrester Consulting a commence a travaillar sur un projet de recherche commande par NetApp consistant a etudier le ROI que les enterprises sont susceptibles d'enregistrer en adoptant la plateforme FlexPod.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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