Consumers are better than ever at differentiating between low-quality and premium content. For marketers, this means the placement of their ads is critically important. Brands can’t afford to risk appearing alongside questionable content, not with 75% of consumers holding brands accountable for their ad environments. When brands are shown adjacent to Oath’s trustworthy, premium content, they experience 5x greater favorability - a striking example of the power of positive associations and the importance of knowing your digital neighbors.
In January of 2008, a random sample of online technical newsletter subscribers at midsize companies (100-5,000 employees) received an email invitation to participate in a survey about data protection solutions use at their organizations. The goal of the survey was to identify sources of and/or reasons for information security breaches, and to better understand how businesses are planning to protect themselves against data leaks. The following report presents top line results of the study.
Published By: Clearswift
Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook. Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
The Pro's and Con's of Frequency for online retailers.
There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
96% of millennials say they still like to visit actual shops. They are also influenced more by online videos than TV advertising, and still rely on “official” reviews found in newspapers, magazines and online publications. If you want to be successful in this rapidly changing market, you need to attract millennials. Download this free research paper to find out how to attract millennials and adapt your methods to include them.
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel.
The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers.
Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down:
- Why going global is important
- Key considerations of international e-commerce
- And much more"
Published By: ServiceNow
Published Date: May 21, 2015
The Internet has created radical changes in our personal lives. We now live in a “consumerized” online world where we shop for products and services with a few taps on a smartphone. Social media gives us a global forum where anyone can speak their
mind. We see news as it unfolds, watch videos on YouTube, stream music from Spotify, and make friends on Facebook. We expect the web to be automated, on demand, and always on – delivering instant gratification no matter where we are.
Published By: Rackspace
Published Date: Apr 15, 2019
Scale events — like online sales and digital product launches — present great revenue opportunities, but they also present large risks to your business. Whether you are a retailer preparing for Black Friday and Cyber Monday, or a digital vendor launching a new service, your brand is both at its most visible and its most vulnerable during these scale events. Many more customers visit your site over a short period of time, raising the potential for resource constraints and discovery of software bugs. Information about issues spreads quickly via social media and news outlets. And, your customers typically spend more per transaction, so every lost order has a greater negative impact on your bottom line.
Site reliability engineering (SRE) can help you better prepare for scale events through an iterative cycle of data-driven improvement.
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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