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market findings

Results 1 - 25 of 42Sort Results By: Published Date | Title | Company Name
Published By: NAVEX Global     Published Date: Apr 20, 2018
An effective third-party risk management programme is in the interest of all organisations—regardless of size, industry, and number of third party providers. This report will help you benchmark your third-party risk management programme and its performance against trends in the market and best practices. What you'll learn: The top issues and challenges organisations are facing with their third-party risk management programmes How organisations are using outside providers to help with third party due diligence The inconsistency of top concerns year over year and what this might indicate How to leverage the findings in this benchmark report to increase programme effectiveness in your own organisation
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NAVEX Global
Published By: Oracle Oracle Marketing Cloud     Published Date: Jul 27, 2016
Almost 40% of marketers say their organisations aren’t highly effective when it comes to collaborating with brand/agency counterparts to translate a marketing vision into a targeted cross channel program. Read the findings in this report.
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customer experience, customer engagement, marketing, modern marketing, digital marketing
    
Oracle Oracle Marketing Cloud
Published By: Stripe     Published Date: Aug 06, 2019
Payments is an increasingly strategic area of focus for enterprises, impacting market expansion, customer experience, business model evolution and, ultimately, revenue growth. As the role of payments in business strategy continues to expand, enterprises need secure, reliable and scalable infrastructure to underpin their transaction acceptance and processing capabilities. Stripe commissioned 451 Research to understand how large enterprise-scale merchants are thinking through their online payments infrastructure requirements. 451 Research surveyed 800 merchants across 8 countries, including a mix of business decision-makers from payments to finance to IT. KEY FINDINGS • 87% of mid- and large-sized businesses surveyed use the cloud as their dominant payments environment. • Nearly two-thirds of respondents using the public cloud for payments have seen improvements in security, innovation and uptime, while nearly three in five cited improved scalability. • Respondents using public-cloud-
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payment security, platform as a service (paas), foreign currency transactions, fraud protection, payment solutions
    
Stripe
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
    
AdRoll
Published By: Infor     Published Date: Apr 01, 2010
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
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infor, cross-channel campaign management, multichannel marketing, knowledge management, performance management, metrics
    
Infor
Published By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q2'19
Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
In Forrester’s evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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Group M_IBM Q3'19
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research. The facts are: Utilizing multiple channels has become the ‘new normal.' Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business. Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations. Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
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Oracle Marketing Cloud
Published By: Adobe     Published Date: Jun 06, 2013
Video is a powerful way to reach audiences both for publishers and advertisers. You already know people are watching online video more than ever, but what are they watching? When are they watching it? What are consumers' preferred methods of watching? The Adobe Digital Index team explored these questions and other topics important to marketers and advertisers looking to make a bigger splash through the video. The research in The U.S. Digital Video Benchmark shares findings on device usage, social marketing, TV Everywhere and Ad placement
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digital video, online video, digital video consumption, social media and video, tv content
    
Adobe
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress
Published By: Progress     Published Date: Mar 06, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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digital marketing, operations, big data, analytics, web content management, content management systems, it management
    
Progress
Published By: Progress     Published Date: Oct 09, 2017
The Digital Marketing Maturity Guide helps organizations determine the level of sophistication within their digital marketing operations. Dimensional Research to conducted a global survey of 700 marketing professionals gauging the level of digital marketing maturity across various verticals and company sizes. Use these findings to benchmark your organization against other groups.
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Progress
Published By: Inspirus     Published Date: Oct 04, 2017
To reflect the needs of a diverse global market, companies need to encourage diversity and inclusion within their own organizations. Along with creating a more representative workforce, diversity also helps to build a more successful company. A two-year research study by Deloitte shows that companies who embrace diversity and inclusion in all aspects of their business statistically outperform their peers. Deloitte’s findings are in line with research carried out by Sodexo that highlighted the business benefits of gender equality. Workplaces that are gender-balanced show a higher employee engagement (+4 points), a stronger brand image (+5 points), increased gross profit (23%) and consistently higher organic growth (13%). Read this whitepaper to learn more about the ancillary benefits of adopting diversity programs for your workplace!
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Inspirus
Published By: SyberWorks     Published Date: Oct 21, 2008
The e-Learning industry has grown tremendously since the early days of computers and the Internet. Today there are lots of products and services out in the market place from which to choose. This white paper will provide some basic information to help you as you begin your research into e-Learning and learning management systems. The document is not meant to be the complete source of information on e-Learning nor will these guidelines be suitable for every single situation. This white paper has been created as a learning aid help you get started. These findings represent the research, experience, and techniques gleaned from working in e-Learning since its infancy in the late 80’s to today. At the end of the paper, Bob Goldschneider, Director of Business Development at SyberWorks, Inc., will provide a summary and closing remarks.
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syberworks, e-learning, internet, aicc, scorm, learning management systems, learning management system, e-learning
    
SyberWorks
Published By: Juniper Networks     Published Date: Mar 27, 2018
These guidelines explain how participating companies may use Forrester Wave™ research in their sales, marketing, and/or promotional materials. Please note that, in accordance with Forrester’s Citation Policy, a company must either be a current Forrester subscriber or have purchased reprint rights to the evaluation in order to cite from the evaluation or use the Forrester Wave findings in any of its material.
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Juniper Networks
Published By: Stripe     Published Date: Aug 06, 2019
Platform businesses are reshaping our economy and disrupting entire markets by seamlessly connecting buyers and sellers. However, processing payments and the exchange of value on a platform or marketplace can be challenging. Stripe commissioned Forrester Consulting to evaluate the challenges that platforms and their sellers face, and the solutions they seek. Through a global online survey of 2,030 platform sellers and four in-depth interviews, Forrester found that platforms struggle to provide their sellers with much-needed payment capabilities, reporting, and customer support services with in-house resources alone. Meanwhile, sellers demand that platforms provide these services and will prefer platforms that are service-rich over platforms that are service-poor. KEY FINDINGS • The complexities of managing a platform force executives to divert resources, which stalls growth. • Going global is easier said than done. • Sellers will flock to platforms that simplify the process of sellin
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global payments inc, payment solutions, payment processing, platform as a service (paas), platforms
    
Stripe
Published By: Adobe     Published Date: Feb 12, 2016
The new era in digital marketing requires knowledge, process and maturity. Over the past 6 years, we’ve surveyed companies around the world to understand their key marketing strategies and tactics. We’re sharing the latest findings in the 2015 Digital Marketing Survey Results report.
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adobe, digital, digital maturity, digital marketing, analysis, research
    
Adobe
Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
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eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr
    
Eyeblaster, Inc.
Published By: Stripe     Published Date: Aug 06, 2019
Digital commerce is enabling businesses to rethink what they sell, how they sell, and where they sell. Fickle consumer and business buyers have come to expect an intuitive and instantaneous checkout process with multiple payment options. However, aging financial infrastructure and complex interdependencies between numerous parties make it difficult and expensive to accept payments online seamlessly and across markets and currencies. Stripe meets these challenges with an API-based payments platform that abstracts away the complexities around payment gateways, acquiring banks, and credit card networks. To understand the impact of Stripe’s products on processing online payments, IDC interviewed Stripe customers and surveyed hundreds of organizations around the world about how they currently process and manage online payments. KEY FINDINGS • Many organizations are using Stripe as a foundational platform for their online businesses, with many of those also using Stripe Connect to run thei
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payment security, payment processing, payment solutions, business analytics, platform as a service (paas)
    
Stripe
Published By: Jobvite     Published Date: Mar 31, 2015
It’s been a long road to recovery, but the economy is finally bouncing back after the Great Recession. Businesses are growing, companies are hiring and quality talent is in high demand. For the skilled worker, the job market has shifted in their favor, and professionals everywhere are taking advantage. The findings of the fifth annual Job Seeker Nation Study explore the progression of the job market, the modern job seeker’s approach to job hunting, and what this means for the workforce in 2015. Read this study to learn more.
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jobseekers, job search, employment, recruiting, technology, hiring, talent acquisition, workforce
    
Jobvite
Published By: Blue Prism     Published Date: Mar 15, 2019
Blue Prism, the inventor of the term Robotic Process Automation (RPA) and the market leader in enterprise RPA, recently engaged Knowledge Capital Partners (KCP) to survey their client deployments. We used proprietary KCP research tools, and this report summarizes our findings. Based on finalized quantitative survey results as well as our ever-growing library of qualitative case investigations, the report analyzes the management practices and behaviors that underpin the exceptional value achieved by Blue Prism customers as outlined in our January 2018 report “Robotic Process Automation: Benchmarking the Client Experience.”
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Blue Prism
Published By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
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online marketing, holiday marketing, mobile marketing, social marketing
    
Bronto
Published By: Splunk     Published Date: Aug 22, 2018
The world of artificial intelligence (AI) has finally arrived at the doorstep of IT operations. As organizations move toward using both big data and machine learning functionality to support a variety of IT operations, processes and tasks, artificial intelligence for IT operations (AIOps) platforms have emerged as a one-stop solution. Gartner has released a “Market Guide for AIOps Platforms” that provides findings about the AIOps industry and its latest developments. Download your complimentary copy to: *Gain insight into the developing industry of AIOps and its future *Learn how to optimize IT operations powered by machine learning to drive business value *Compare different AIOps platform vendors and their range of capabilities
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it event management, it event management tool, event logs, aiops platform, what is aiops, aiops vendor, market guide for aiops platforms, guide for aiops platforms
    
Splunk
Published By: Adobe     Published Date: Apr 23, 2018
See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences. WHY SHOULD THE TARGET AUDIENCE CARE? Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.
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Adobe
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