Cookie policy: This site uses cookies (small files stored on your computer) to simplify and improve your experience of this website. Cookies are small text files stored on the device you are using to access this website. For more information on how we use and manage cookies please take a look at our privacy and cookie policies. Some parts of the site may not work properly if you choose not to accept cookies.

sections
 

lead conversion

Results 1 - 25 of 71Sort Results By: Published Date | Title | Company Name
Published By: Sitecore     Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
Tags : 
personalization, context marketing, digital experience, customer experience
    
Sitecore
Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
Tags : 
digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : 
website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales
    
VisiStat
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
Tags : 
pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
Published By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : 
sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
    
Eloqua
Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
Tags : 
gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process
    
Gleanster Research
Published By: Gleanster     Published Date: Aug 01, 2012
This Deep Dive analyst report uncovers seven best practices for creating a social media engaged sales engine. These practices don't extol social media as a fluff tool, useful in creating warm fuzzies among customers and prospects. Instead, they outline the use of social media for selling and closing business, and they can be tested against revenue, average deal size, lead conversion and bid-to-win ratio metrics.
Tags : 
social media, gleanster, sales, marketing, sales engine, digital, digital media, interactive media
    
Gleanster
Published By: MoreVisibility     Published Date: Apr 06, 2010
Planning a website redesign project of any size can be an overwhelming endeavor. How do you know where to begin and what should be included? MoreVisibility's Website Redesign Checklist will help you.
Tags : 
more visibility, website design, redesign, lead conversion, web development
    
MoreVisibility
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
Tags : 
promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget
    
Marketo, INC.
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
Tags : 
lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing
    
Omniture
Published By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: Bulldog Solutions     Published Date: May 20, 2013
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
Tags : 
program effectiveness, b2b, b2b buyers, message alignment, buyer insights, audience acquisition, performance monitoring, campaign
    
Bulldog Solutions
Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : 
promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.
Published By: IBM     Published Date: Jul 07, 2014
To drive e-commerce sales, Performance Bicycle (PB) wanted to harness its employees’ cycling knowledge to attract and inspire customers. How could it deliver this knowledge to customers in an engaging way? PB created an interactive Learning Center seamlessly linked to its e-commerce site – enabling knowledgeable employees to share their tips, tricks and expertise with customers and visitors.The Learning Center attracted a 300 percent traffic increase by its fourth month online. By leading inspired visitors to the e-commerce site, the Center boosts conversion by up to 20 percent, driving sales.
Tags : 
ibm, case study, e-commerce, performance bike, interactive, learning center, conversion
    
IBM
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
Tags : 
conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
    
Bulldog Solutions
Published By: Moxie     Published Date: Aug 08, 2018
Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, a Large National Insurance provider decided to build a competitive advantage to: improve customer experience boost engagement escalate lead acquisition increase conversion across digital platforms By mapping struggle to engagements, digital channels are used to help customers select the right products, complete web forms, or become new customers.
Tags : 
customer, opportunities, engagement, planner, digital templates, insurance, financial services, banking
    
Moxie
Published By: Marketo     Published Date: Jun 03, 2014
In this whitepaper, you'll learn how to demonstrate the case for marketing automation to your executive team. We'll help you build a solid business case with detailed explanations, metrics, and examples.
Tags : 
marketo, marketing automation, map, roi, lead scoring, lead nurturing, marketing programs, funnel optimization
    
Marketo
Published By: BrickWork Software     Published Date: Oct 24, 2017
Learn how Brickwork helped a leading retail brand implement a seamless shopping experience to drive online customers to brick-and-mortar stores. When a cutting-edge retailer discovered a need for a robust digital-to-store solution, they turned to Brickwork. Read this case study to learn how Brickwork’s integrated SaaS platform delivered: ? Increased digital-to-store conversions ? Higher average order value of in-store purchases ? Insight into the retailer’s highest-value customers
Tags : 
    
BrickWork Software
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
Tags : 
b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst
    
TimeTrade Systems Inc.
Published By: LiveHive     Published Date: Feb 16, 2016
According to a recent study by Aberdeen Group, organizations that utilize sales enablement platforms have a 36% higher lead conversion rate.
Tags : 
livehive, sales process, productivity, sales platform, best practices
    
LiveHive
Published By: Oracle Corporation     Published Date: May 11, 2012
Download this white paper to learn about the market-leading eCommerce solution and how improved performance can result in increased conversion rates and higher revenue.
Tags : 
oracle, data warehousing, database, exadata, database machine, infrastructure, operation, operation costs
    
Oracle Corporation
Published By: VMware Citrix     Published Date: Jan 23, 2018
This paper provides guidance for selecting and purchasing a virtual workspace solution to enable your totally mobile workforce. Five buying decision considerations that directly impact the success of your mobile workspace strategy are discussed in detail. Recommendations for the most critical specifications are given to help you in defining an effective virtual workspace strategy for your environment. The intended audience for this paper is enterprises seeking to empower a completely mobile workforce while enabling IT administrators to manage and secure their rapidly changing networks. IT decision-makers and lineof- business leaders alike will find the insights presented helpful for executing a mobile conversion strategy.
Tags : 
buying criteria, mobile, workforce, work solutions, vmware
    
VMware Citrix
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
Tags : 
prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy
    
Neustar
Start   Previous   1 2 3    Next    End
Search      

Related Topics

Add Research

Get your company's research in the hands of targeted business professionals.