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Results 1 - 25 of 59Sort Results By: Published Date | Title | Company Name
Published By: Uberflip     Published Date: Jan 03, 2019
No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.
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Uberflip
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: IBM     Published Date: Oct 15, 2013
Discover the four key dimensions to personalized web marketing, and learn from the real life successes of enterprises that have made the personalized web a core part of their growth strategies.As you can see, web marketing can achieve comparable success when you make the four personalization steps your own.
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ibm unica, click-throughs, personalizing web experience, customer needs, data sources, specific site analyses, across channels, sales and marketing opportunities, online and offline, customer interests, website traffic, referring sites, referring keywords, ibm smarter commerce
    
IBM
Published By: Conductor     Published Date: Apr 09, 2013
Many times, SEOs are too focused on the performance of their own keywords that they barely monitor their competitors’ rankings. However, when done right, incorporating competitor analysis into your SEO strategy can drastically increase your company’s natural search performance. Download this guide, to walk through the 4 steps to a successful competitor analysis: •Performing a Basic Competitor Analysis •Discovering Unknown Competitors •Identifying Competitors by Product Line •Building an SEO Strategy from Competitor Analysis
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seo, seo technology, budget, roi, search engine optimization, digital marketing, online marketing, competitor analysis, performance
    
Conductor
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: Optify     Published Date: Aug 03, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b, optify, seo, search engine optimization, lead generation, inbound marketing
    
Optify
Published By: Optify     Published Date: Aug 13, 2012
Learn how to maximize traffic and leads from your SEO efforts by choosing strategic keywords that align with your business goals and target audiences.
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b2b marketing, keywords, seo, search engine marketing, keyword diversity, optify, inbound marketing
    
Optify
Published By: ComCorp     Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
    
ComCorp
Published By: Optify     Published Date: Aug 13, 2012
Learn how your agency can thrive by offering high-value inbound marketing services
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inbound marketing, optify, b2b marketing, seo, keywords, social media, roi, search engine optimization
    
Optify
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: Omniture     Published Date: Jun 27, 2007
If you’re a professional engaged in Search Engine Marketing, chances are you’re always looking for insight and tools to help you manage your program more productively. This guide will help you understand some of the proven principles and robust tools that are available, and the best ways to use them to continually improve your campaigns.
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sem, search engine marketing, bid management, keyword selection, ppc, pay per click, pay-per-click, omniture
    
Omniture
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: PC Mall     Published Date: Mar 21, 2011
Companies realize the benefits of moving to virtualization, however, most virtualized environments today are being deployed in an insecure manner. Download this HP White Paper to learn how to protect your high value virtual assets with a combination of purpose-built IPS platforms and enterprise-class management solutions.
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keywords: virtualization, server virtualization, data centers, data center security, security, cloud computing, data center design and management
    
PC Mall
Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi, google, adwords, keywords, rank, conversion, content, optimize, ctr
    
RCN Business
Published By: Adobe     Published Date: Jan 12, 2015
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.
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adobe, benchmark, search, spend, cpc, pla, advertising, google, yahoo, bing, tends. device, ctr, germany, mobile, keywords, audience
    
Adobe
Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: Optify     Published Date: Aug 13, 2012
You know that generating more leads from SEO makes sense for your business, but don't you need to be an SEO guru? With the right roadmap, professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
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optify, inbound marketing, b2b marketing, seo, search engine marketing, keywords, link building
    
Optify
Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
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wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords, save money on ppc, keyword management
    
WordStream
Published By: Schneider Electric     Published Date: May 04, 2018
The industry of tomorrow will be different. More volatile markets, new technology capabilities, and increased pressure on performance will precipitate the change. But with change comes opportunity…the Industrial Internet of Things (IIoT) has unleashed huge potential for industrial customers. There is a reported $14 trillion of new business growth up for grabs – and your goal of better business performance can help you earn your fair share of that growth. How can you make the most of this potential? Read the rest of this eBook to learn more.
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keywords, packaging, oem, smart machines, food & beverage, bottling, conveying, industrial automation, energy, robotics
    
Schneider Electric
Published By: Location3     Published Date: Aug 31, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google,which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders whilesimultaneously ensuring that ad spend c
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Location3
Published By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
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marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search, us search awards, adwords, doubleclick
    
Location3
Published By: Schneider Electric     Published Date: May 03, 2018
The challenges facing industrial companies grow more daunting by the day. Globalization, energy markets that change in real time, variations in materials and prices, aging of the industrial workforce, inability to attract the next generation of Talent, and difficult regulatory pressures have all contributed to an extremely stressful industrial business environment. Fortunately, the right automation system can now offer cutting-edge packaging solutions for meeting at least three of these challenges.
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keywords, packaging, oem, smart machines, food & beverage, bottling, conveying, industrial automation, energy, robotics
    
Schneider Electric
Published By: Schneider Electric     Published Date: May 04, 2018
The challenges facing industrial companies grow more daunting by the day. Globalization, energy markets that change in real time, variations in materials and prices, aging of the industrial workforce, inability to attract the next generation of Talent, and difficult regulatory pressures have all contributed to an extremely stressful industrial business environment. Fortunately, the right automation system can now offer cutting-edge packaging solutions for meeting at least three of these challenges.
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keywords, packaging, oem, smart machines, food & beverage, bottling, conveying, industrial automation, energy, robotics
    
Schneider Electric
Published By: McAfee     Published Date: Jan 23, 2013
DLP solutions must move beyond simple keyword matching and regular expressions. Learn how Gartner evaluates DLP providers and why McAfee is again a leader in the 2013 Gartner MQ for Content-Aware DLP.
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dlp, data loss prevention, content-aware dlp, context-aware dlp
    
McAfee
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