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forrester technology

Results 1 - 25 of 82Sort Results By: Published Date | Title | Company Name
Published By: IBM     Published Date: Jul 22, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, customer analytics, customer experience, digital intelligence, forrester, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement, enterprise applications
    
IBM
Published By: Engagio     Published Date: Jun 28, 2018
ooking for an Account Based Marketing solution? Read The Forrester New Wave™: ABM Platforms, Q2 2018 2018 Forrester Wave Report to learn why Engagio was named a strong performer. Customers praised Engagio’s ability to orchestrate marketing and sales motions as well as the breadth and depth of its analytics and assessment capabilities. Read to discover: - The 14 ABM providers that matter the most and how they stack up - How to select the right technology partner for your ABM needs - The Forrester ABM platform evaluation criteria used - Why Engagio was named a Strong Performer
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Engagio
Published By: ATG     Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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atg, live help, click to call, smartphone, click to chat, customer service, callbacks
    
ATG
Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: TIBCO Software     Published Date: Feb 13, 2019
Analyst firms Gartner, Inc. and Forrester are projecting accelerated data virtualization adoption for both first-time and expanded deployments. What are the uses cases for this technology? At its Data and Analytics Summit in London in March 2018, Gartner answered this question by identifying 13 data virtualization use cases. This paper explores each of these use cases by: Identifying key requirements Showing how you can apply TIBCO® Data Virtualization to address these needs Listing the benefits you can expect when implementing TIBCO Data Virtualization for the use case
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TIBCO Software
Published By: TIBCO Software     Published Date: Feb 14, 2019
Analyst firms Gartner, Inc. and Forrester are projecting accelerated data virtualization adoption for both first-time and expanded deployments. What are the uses cases for this technology? At its Data and Analytics Summit in London in March 2018, Gartner answered this question by identifying 13 data virtualization use cases. This paper explores each of these use cases by: Identifying key requirements Showing how you can apply TIBCO® Data Virtualization to address these needs Listing the benefits you can expect when implementing TIBCO Data Virtualization for the use case
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TIBCO Software
Published By: TIBCO     Published Date: May 15, 2013
According to Forrester, most organizations today are only using 12% of their available data and only 37% of organizations are planning some type of big data technology project. At a time when companies are seeing volume of information increase quickly, it’s time to take a step back and look at the impact of big data. Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Discover how your ability to operate, make decisions, reduce risks and serve customers is inextricably linked to how well you’re able to handle your big data. Continue on to gain insight into: •3 key big data management activities you need to consider •Technologies you need to create for your big data ecosystem •A multi-dimensional view of the customer is the holy grail of individualization •Overcoming key integration challenges And more!
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big data, integration, architecture, database, data warehousing, operations management
    
TIBCO
Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP
Published By: Pega     Published Date: Sep 11, 2015
In December 2013, Pegasystems commissioned Forrester Consulting to evaluate the people, process, and technology pain points and best practices overall in each of the key phases of commercial and investment client onboarding. Then to further explore this trend, Forrester developed a hypothesis that tested the assertion that commercial onboarding has a number of pain points that prevent a unified client-centric experience.
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Pega
Published By: NETIQ     Published Date: Sep 09, 2013
This Forrester Technology Adoption Profile (TAP) shows how growth in mission-critical applications is driving disaster recovery initiatives, enhanced disaster recovery capabilities shorten recovery objectives and the future of disaster recovery rests with advanced continuity tools. To learn more, download your copy of this informative Forrester TAP today.
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netiq, disaster recovery, replication, recovery, forrester, technology adoption profile, mission critical, white paper, downtime, continuity plan, continuity tools, security, software development
    
NETIQ
Published By: Aprimo     Published Date: May 01, 2012
The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo
Published By: Adobe     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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Adobe
Published By: IBM     Published Date: Nov 15, 2016
IBM Commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes and culture to create digital customer experience in real time.
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ibm, watson, commerce, watson content hub, digital experience, customer experience, enterprise applications
    
IBM
Published By: IBM     Published Date: May 25, 2017
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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marketing, ibm, digital experience, collaboration, customer experience
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18
Published By: DocuSign     Published Date: Mar 23, 2016
According to Forrester Research, the new age of the customer has arrived. Driven by cloud technology and advances in mobility, the power of business has shifted to consumers. This white paper demonstrates how you can enhance the signing experience for new hires and employees alike in recruiting and in HR.
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docusign, client satisfaction, technology, electronic contract, paperless, reduce costs, human resources
    
DocuSign
Published By: Adobe     Published Date: Nov 02, 2018
Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations no longer work. Yet, most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer-focused. Smart CMOs recognize that it is time to pivot their marketing function around the customer, rather than transactions, sales, their brand, or day-to-day operations. In March 2018, Adobe commissioned Forrester Consulting to evaluate the link between email innovation and customer obsession. To explore this topic, Forrester conducted an online survey with 256 US consumers who use personal email and 260 marketing technology and strategy decision makers at US companies with 500 or more employees. We found that email marketing can provide a way to launch customer-obsessed marketing at organizations. In fact, companies t
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Adobe
Published By: IBM     Published Date: Jul 12, 2016
As most companies now realize, analytics is increasingly more of an integral part of their day-to-day business operations. In a recent survey by a global research firm, 80% of CIOs stated that transition from backward-looking, passive analysis must shift to forward-looking predictive analytics. The challenge is that many analytic solutions are aligned to a specific platform, tied to inflexible programming models and requiring vast data movement. In this webcast, Forrester and experts from IBM will highlight how technology like Apache Spark on z/OS allows businesses to extract deep customer insight without the cost, latency and security risks of data movement throughout the enterprise.
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ibm, forrester, apache spark, spark technology, z systems, security, enterprise applications
    
IBM
Published By: Red Hat     Published Date: Jun 26, 2019
An introduction to the Forrester analyst report: How to Capture the Benefits of Microservice Design There has always been a relationship between an application and the platform and services which run it. For a long time, that relationship was very tight and encompassed a lot of areas related to the application design, from the language the application could be written in to administrative behaviors like monitoring and logging, even things like transaction management, frontend UI development, or integration methods. In a sense, the application platform was just another design consideration for the application. A few years ago, as significant changes in platform technology like cloud, containers, and virtual machines started rolling out, the primary emphasis for CTOs and application architects was on how to move to those platforms. The platform choice was a major part of the application. The focus was — one way or another — getting into “the cloud.” There’s been a shift in customers’ pri
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Red Hat
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: IBM     Published Date: Jul 02, 2012
IBM recently commissioned Forrester Consulting to evaluate how businesses are changing in the face of today's business environment. Read this report to learn the four key findings driving business decisions today including the customer experience, touchpoints, lack of internal collaboration and non-technology hurdles to business transformation.
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forrester, ibm, customer, business
    
IBM
Published By: Lenovo and Intel®     Published Date: Apr 28, 2017
“The biggest problem with big data is using it.” Accessing, analyzing, and actioning with big data are among the key challenges facing every enterprise. In this detailed report from Forrester, you’ll see key drivers and challenges with Big Data, and some clear recommendations on how to proceed. Get the white paper to see Forrester's key findings.
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lenovo, lenovo sap, data potential, using data, big data challenges, forrester, forrester paper, analyzing big data, data recommendations, lenovo technology
    
Lenovo and Intel®
Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata
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