Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
This white paper reviews the five most common current approaches to messaging security. While the five approaches discussed here are not the comprehensive list of available solutions, they are the basis for most variations of messaging security solutions available today.
Published By: BlueHornet
Published Date: Jun 06, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
This white paper describes how Sigaba's secure email solutions minimize the burden on IT organizations through a combination of easy integration with existing enterprise systems and simple maintenance.
West Coast Labs performed a comparison test on a range of email solutions (appliances, software, and hosted service solutions) to measure their relative spam detection rates over
a series of at least 100,000 genuine spam emails using West Coast Labs real-time spam feed.
This white paper shall cover the following topics: What archiving is and how it integrates with Microsoft Exchange or a messaging solution; What stubbing is and why Microsoft does not recommend the use of stubbing; How Journaling in Exchange can allow efficient email archiving; How does stubbing compare with Journaling?
Published By: BlueHornet
Published Date: Jun 06, 2008
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
Published By: ColdSpark
Published Date: Feb 23, 2007
Though legacy open-source email network applications like sendmail and postfix are widely used, the escalating demands of today's enterprise environments have outpaced their capabilities. Large organizations must now look to implement a true enterprise mail transport platform to support the standards of their current and growing business. Learn how to modernize your email system now.
Published By: Bluecore
Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns,
these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in
order to send more customized and timely messages.
To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
Published By: BlueHornet
Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
Sunbelt Software engaged Osterman Research to survey organizations that are using five different email management systems including Barracuda Spam Firewall, GFI MailEssentials, McAfee GroupShield for Microsoft Exchange, and Symantec Brightmail and Sunbelt Ninja Email Security.
Published By: Concentric
Published Date: Mar 27, 2009
Email, calendaring, collaboration, and mobility solutions are moving from corporate data centers to service provider networks. Service providers can realize far greater economies of scale than most businesses and deliver higher levels of service to more users at a lower cost; in fact, the fewer the users, the higher cost for each. Concentric Hosted Exchange is a fast, reliable and affordable solution for email, calendaring, collaboration, and mobility based on Microsoft® Exchange Server 2007 Service Pack 1 (SP1) and Microsoft Outlook® 2007. Concentric Hosted Exchange provides all of the benefits of Microsoft Exchange and Outlook 2007 without the up-front infrastructure costs or ongoing overhead.
Published By: DataMotion
Published Date: Oct 20, 2008
Almost every task one performs at work includes the exchange of information in one form or another and much of that is exchanged via email and its attachments. Yet too many enterprises view e-mail as a mature technology that simply accomplishes a rather mundane but necessary task, taking e-mail for granted. They rarely seek to leverage it beyond its most fundamental function. However, the messaging services that form the basis of e-mail are far more valuable than the e-mail itself, and can be used innovative ways to save time and money in our every day tasks. Download to learn more.
Download this information-packed white paper by Nancy Flynn, Executive Director of the ePolicy Institute, for a no-nonsense look at the business risks and legal liabilities associated with employee misuse of the Internet, email, instant messaging (IM), and peer-to-peer (P2P) file-sharing technology.
eFax Corporate is part of publicly-traded j2 Global™ Inc. (NASDAQ: JCOM). Founded in 1995, j2 Global provides outsourced, value-added messaging and communications services to individuals and businesses around the world. The Company offers fax, voicemail and document management solutions, Web-initiated conference calling and unified-messaging and communications services.
Planning to implement an email archiving system? There are many issues to consider – legal risks, storage concerns and data security – it can seem a complex topic!Download this guide to help you make informed decisions about your archiving requirements
Today's confidentiality and privacy requirements drive organizations of all sizes and industries to secure sensitive data in email. Often particular types of data need to be encrypted, such as credit card numbers, intellectual property, or client information. Organizations also need to protect confidential emails for particular groups, such as executive management, human resources or legal departments.
Many organizations are turning to policy-based encryption to meet their encryption needs because it automatically encrypts data using content filtering rules that identify types of content or email for particular groups. Encryption is applied when the rules are triggered. With policy-based encryption, organizations avoid relying on individual users to secure important content.
Today's enterprise environments need fast, reliable and immediate execution of email messaging flow. And to successfully achieve greater deliverability, proven technologies need to be in place to optimize the messaging infrastructure.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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