Both are fueled by a drive for progress, for pushing
boundaries and advancing the status quo. In these fields,
new trends are like a currency. Keeping ahead of the
next big trend means being aware of the next big seller
and allocating all the right resources – fashion design,
manufacturing, and marketing – for maximum impact.
Miss the hype and the next fashion season is bound to
hurt the bottom line.
New trends are also important to marketers because
owning a new trend is a way to differentiate in today’s
fast-moving digital landscape. It’s a way to stand out
from the pack by investing strategically in the right
approaches and technologies at the right time, then
reaping the benefits organically by leading where others
follow. Naturally, making these decisions requires a bit
of trial and error. Nobody has a magic crystal ball that
guarantees success. But as a rule of thumb, the companies
winning in digital marketing are the ones willing to
adopt new technologies while keeping an sharp.
Published By: Silverpop
Published Date: Sep 19, 2011
Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.
If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.
Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?
We answer these questions and more- download the free guide today!
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum?
Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found:
New customer segments open thanks to lower adoption and operating costs.
With less complex infrastructure under SaaS, customer TCO drops.
ISV products improve with value-added cloud services and SaaS data capabilities.
Financial predictability improves with recurring revenue model.
New pricing models aligns ISV value to customers’ business needs, driving increased revenue.
Additional, significant operational benefits from switching to a SaaS model.
Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs.
The collection of product usage data increases the speed of product development by 33%. –
Now is the time to make the move to All-Flash.
With the right combination of performance, price and density options, our broad portfolio puts flash within reach for any size organization, making 2016 The Year of the All-Flash Data Center. Reduce storage costs and complexity with reliable, low-latency performance — discover how Dell EMC All-Flash storage solutions powered by Intel® can modernize your data center today.
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Published By: Silverpop
Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
Published By: CheckMarx
Published Date: Jun 07, 2019
Data breaches continuing to make the headlines and enterprises are no longer questioning "if" a breach will occur, but "when." With the organization's data assets and reputation at stake, having a breach response plan in place is becoming increasingly important.
Join security thought leaders and experts for an interactive Q&A to learn more about:
- Today’s cybersecurity threat landscape
- The true costs of a breach
- Preventing breaches: Key factors to consider
- Why early breach detection is critical
- How to develop an effective incident response plan and get C-Suite buy-in
- How to keep your company secure in 2019"
Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage.
IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now?
Download this guide to HootSuite Enterprise for IT departments today.
We all use APIs every day. The demands of digital transformation, and the related need for platforms and ecosystems, make it essential to manage APIs throughout their life cycle. We identify the pros and cons of a wide range of API management vendors and offerings, to help you make the right choice.
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business.
The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.
Are you a finance leader looking to get on track with digitization? With insight from over 650 global finance leaders, this report examines the top priorities for financial transformation and provides a valuable road map for successfully redefining the finance function. Download the report now.
Much has been written about the impact of technology on insurance, this most traditional of industries. Artificial intelligence (AI), connected cars, drones and the Internet of Things (IoT) are all becoming integral to the insurance and automotive industries. This becomes obvious when using your car’s navigation system – an everyday action that might well lead to a chain of events few would even think of today.
To find out more download this whitepaper today.
Published By: Workday
Published Date: Mar 02, 2018
Higher education must make changes to best prepare students for the shifting economy.
This whitepaper outlines the skills needed in the workplace of tomorrow and strategies colleges and
universities might consider to ready their students for what’s to come.
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Published By: Workday
Published Date: Mar 02, 2018
Collaboration can sometimes result in conflagration, the ignition of opposing designs, or
competing ideas shouted to closed minds. But a unique consortium of colleges and universities
nationwide are working in diligent concert with Workday, a designer of cloud-based software, to develop
the first student information system built entirely in the 21st century.
As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day.
The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive.
Download the Report to find out what else Ovum has discovered about security practices in India.
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this?
Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss:
* The shortcomings of today’s reactive security philosophy
* Why the web continues to present a risk to businesses
* The benefits of embracing Isolation
* How organizations should rethink their security strategy moving forward"
Uit nieuw onderzoek van IDC en Workday blijkt dat er in veel organisaties een digitale disconnectie bestaat. De kloof tussen de agenda van de CDO en het vermogen van de belangrijkste bedrijfssystemen om het bredere digitale transformatieprogramma te ondersteunen, wordt steeds groter.
Dit heeft verschillende oorzaken:
80% zegt dat ze nieuwe digitale oplossingen niet, of slechts met moeite, kunnen integreren met bestaande processen voor finance en HR
80% geeft aan dat ze niet, of slechts met moeite, kunnen beschikken over realtime forecasts en dashboards
80% vindt het moeilijk of onmogelijk om finance- en HR-processen aan te passen aan nieuwe wet- en regelgeving
Download ons whitepaper en lees alles over succesvolle, schaalbare digitale transformatie – en hoe u een digitale impasse voorkomt.
Published By: Workday
Published Date: Oct 15, 2013
In this new guide, HR industry expert Naomi Bloom presents walks through the step-by-step instructions for navigating your strategic HRM and delivery system planning process, discusses the importance of technology in HR management, and provides advice about the steps to take—and pitfalls to avoid—along "the yellow brick road.
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks.
Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy:
*Why web malware and phishing are so pervasive in today's cyber attacks
*What the shortcomings of today’s reactive security philosophy are
*Why the web continues to present a risk to businesses
*How organizations rethink their security strategy moving forward"
Published By: ForeScout
Published Date: Aug 14, 2012
The What, Why and How to Employ NAC to Apply Guest Networking, BYOD (Bring Your Own Device) and Endpoint Security Policies.
Many of today's endpoints are neither known nor protected. According to Gartner, enterprises are only aware of 80 percent of the devices on their network. Those 20 percent of unknown devices are inside the perimeter of the network, are unmanaged and provide users with access. They are small, varied and highly mobile, and they are loaded with their own applications, can act as WAPs, and often contain outdated firmware or are jailbroken. Even as the devices are accessing personal applications on the web, they are also accessing corporate resources such as e-mail-all from the very same unmanaged devices, which have not been vetted by the security organization. Smartphones, notebooks, netbooks, iPads, e-readers, gaming consoles and more-the list of personal devices attempting access to employer networks seems to grow every day in what's come to be known as the BYOD (Bring Your Own Device) era in networking.
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DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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