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Results 1 - 25 of 8309Sort Results By: Published Date | Title | Company Name
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers. If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”. Break the cycle of “best practice” rituals and ask yourself these questions: - When was the last time you made a truly bold move in your marketing? - Do you have any idea how bad your data problem really is? -How long will you continue to create sales content nobody uses? We answer these questions and more- download the free guide today!
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marketing strategies, hoover's, b2b marketer, analytics
    
Dun & Bradstreet
Published By: Oracle     Published Date: Feb 20, 2019
Practice Supply Chain Best-in-Class What does it take to thrive in a digital world? A strong, strategic relationship with customers; data that supports confident decision-making; and an end-to-end SCM and ERP platform that brings it all together. See how industry leaders do it.
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Oracle
Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your customers are asking for it. Your developers are ready for it. Your operations team is demanding it. What’s behind this momentum? Software-as-a-Service (SaaS) is a fundamental shift away from traditional software licensing to a market-driven subscription model. Keystone engaged 20 ISVs who successfully transitioned to a SaaS model, and found: New customer segments open thanks to lower adoption and operating costs. With less complex infrastructure under SaaS, customer TCO drops. ISV products improve with value-added cloud services and SaaS data capabilities. Financial predictability improves with recurring revenue model. New pricing models aligns ISV value to customers’ business needs, driving increased revenue. Additional, significant operational benefits from switching to a SaaS model. Fill out the form at right to get the free report, The Shift to SaaS: A high-value opportunity for ISVs. The collection of product usage data increases the speed of product development by 33%. –
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Microsoft Azure
Published By: G Suite     Published Date: Jun 28, 2016
Now you can experience the ease and flexibility of open, collaborative tools while gaining better protection for your data. As Google security experts and customers share their vision for a safer Internet, discover how Google’s innovative security technology meets the unique challenges of working and living in the cloud.
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G Suite
Published By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
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godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
    
Godfrey
Published By: uberVU via HootSuite     Published Date: Jan 17, 2014
Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?
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compliance, social media, social media management, enterprise, hootsuite
    
uberVU via HootSuite
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm
    
Selligent Marketing Cloud
Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle
Published By: Zendesk     Published Date: Dec 02, 2016
The importance of agility in business is not breaking news. With the rise of technology, connectivity, and mobility, chances are that you’ve had to rework everything from logistics and operations to how you process employee payroll. Changing the way you work, and the tools you work with, extends to your customer base, too. These relationships also need to be maintained and are just as dynamic as what’s happening in-house.
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retail, ecommerce, web ecommerce, customer service, customer service, global support
    
Zendesk
Published By: Silverpop     Published Date: Sep 19, 2011
To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.
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silverpop, marketing, customer communication, social media
    
Silverpop
Published By: CheckMarx     Published Date: Apr 03, 2019
As new code deployments accelerate through wider adoption of DevOps methodology, maintaining software security is crucial to you and your customers. Is your software security program up to the challenge? If you’re not getting the most out of your software security program, our security experts may be able to diagnose your difficulties. We’ve created a list of specific recommendations on how to improve your program for better, faster results. We present to you “How to make your software security program successful: 10 Essential Best Practices.”
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CheckMarx
Published By: Adobe     Published Date: Oct 08, 2019
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3). According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences. Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
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Adobe
Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
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Oracle PaaS/IaaS/Hardware
Published By: Cloudian     Published Date: Feb 15, 2018
Not so long ago, if you asked a business executive, “what is the most irreplaceable part of your business?” they might have pointed at their building or their employees. The really forward-thinking execs may have chosen their customers. But the reality is that businesses have insurance to deal with the loss of a building; they can hire new employees; and they can acquire new customers. The one thing that is truly irreplaceable is their data. Lose that and you really are out of business. The potential risks to your data can be as subtle as the malfunction of tiny areas on a disk drive or as enormous as the failure of an entire data center. That means it’s not enough just to protect your data — you must also select the best way to protect it. To deliver that protection in an economical and rapidly recoverable way requires a system that gives you complete control to determine levels of data protection based on the type of data. In this paper, we’ll talk about the science of data protect
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Cloudian
Published By: AWS     Published Date: Oct 03, 2019
Christian Elsenhuber - AWS & Carsten Duch - SUSE Join our webinar and learn more about the SUSE Cloud Application Platform on Amazon Elastic Kubernetes Service (Amazon EKS). The webinar will show you how SUSE accelerates the use of applications in containers. With integrated automation and customization features, SUSE helps your DevOps teams deliver container applications, accelerate innovation, and improve the responsiveness of your IT.
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AWS
Published By: Sage People     Published Date: Mar 07, 2018
Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to
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Sage People
Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM
Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Feb 08, 2016
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet the challenge.
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adobe, marketing, customer experience, channels, unified, online, offline, enterprise applications
    
Adobe
Published By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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Menlo Security
Published By: IBM     Published Date: May 16, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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customer experience, digital perforamnce, it performance, digital experience, digital experience monitoring
    
IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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IBM
Published By: IBM     Published Date: Jul 14, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
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digital interaction, experience design, interactive experience, cross functional collaboration, customer experience, integrated data
    
IBM
Published By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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leadlife solutions, demand generation, revenue retention
    
LeadLife Solutions
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