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creating engagement

Results 1 - 25 of 45Sort Results By: Published Date | Title | Company Name
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: Marketo     Published Date: Aug 10, 2017
So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
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martech, marketing technology, customer engagement, customer experience
    
Marketo
Published By: Virgin Pulse     Published Date: Nov 03, 2011
Creating social networks helps motivate employees to participate in your health and wellness programs. And the more employees engage with your programs, the greater the impact. Download this new report to discover how social networks can improve engagement and get people on track toward improving their health together.
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vmh, human resources, social networking, employees, employee health
    
Virgin Pulse
Published By: Oracle HCM Cloud     Published Date: May 25, 2017
Explore the findings of Oracle HCM's Employee Engagement Survey and discover fresh insight on ideas, best practices and current trends from your colleagues. Learn how other HCM leaders are creating compelling cultures, making technology decisions to support mobile and social ways of working, inspiring collaboration and driving employee engagement.
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Oracle HCM Cloud
Published By: AON     Published Date: Oct 25, 2016
The unfortunate reality is that not all of your employees are going to be engaged. You can institute every program imaginable - there will always be a subset of your organization that do not Say positive things about your company, do not feel motivated to Strive to give extra effort, and do not intend to Stay with your company. All the same, this shouldn’t deter you from creating a culture of engagement.
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AON
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: CareerBuilder     Published Date: May 06, 2010
It's no coincidence that many of today's most successful and admired businesses - Google, Whole Foods, IBM, USAA and UPS, to name just a few - are as widely recognized for their forward-thinking business practices as they are for their reputations as employers of choice. These companies all share one characteristic: A strong employment brand.
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branding, employment, recruiting, careerbuilder, usaa, ibm, ups, employer
    
CareerBuilder
Published By: Kronos     Published Date: May 30, 2018
Employee engagement is being challenged by the increasing diversity of today’s workforce. From aspiring Millennials to aging Baby Boomers — working in a complex mix of full-time, part-time, contingent, temporary, and contract roles — the 21st-century workforce is more diverse than ever, challenging organizations to build and support a corporate culture that fosters employee engagement and drives the employment brand.
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Kronos
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership
    
Castlight Health
Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel."
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engagement, advocacy, revenue, marketing cloud, oracle, networking
    
Oracle
Published By: NAVEX Global     Published Date: Jul 31, 2018
Learn everything you need to know about creating an engaging training programme—from defining your strategy to measuring effectiveness—in our comprehensive guide. What you'll learn: How to prevent misconduct through training How to create an engaging training programme - from defining strategy to measuring effectiveness How to develop the foundation of an ethical culture Tips, advice and examples to help organisations develop cost-effective, high-value and successful ethics and compliance training programmes How to mitigate risk and promote adherence to compliance objectives How to improve employee engagement and trust and strengthen alignment around a set of core values
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NAVEX Global
Published By: Mobify     Published Date: Apr 14, 2015
Over two-thirds of US consumers under 50 say they would be happy if shopping evolved into a mobile-only experience, recent survey research found. Is your brand designing its mobile experience for a near future in which you may be engaging with your customers exclusively via smartphone, tablet or watch? In this guide, we draw on our experience creating mobile shopping experiences for some of the world’s leading brands to help you optimize the design of your mobile presence and improve engagement with your customers. Design matters for mobile. The user experience of your website and app can make the difference between driving revenue and driving customers away.
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mobile shopping, mobify, customer experience, customer retention, mobile-only experience
    
Mobify
Published By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
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digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement
    
Epsilon
Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft
Published By: Inspirus     Published Date: Oct 04, 2017
To reflect the needs of a diverse global market, companies need to encourage diversity and inclusion within their own organizations. Along with creating a more representative workforce, diversity also helps to build a more successful company. A two-year research study by Deloitte shows that companies who embrace diversity and inclusion in all aspects of their business statistically outperform their peers. Deloitte’s findings are in line with research carried out by Sodexo that highlighted the business benefits of gender equality. Workplaces that are gender-balanced show a higher employee engagement (+4 points), a stronger brand image (+5 points), increased gross profit (23%) and consistently higher organic growth (13%). Read this whitepaper to learn more about the ancillary benefits of adopting diversity programs for your workplace!
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Inspirus
Published By: Glint     Published Date: Sep 19, 2017
The employee engagement survey can be a powerful force for consistent, positive change. This guide provides a more insightful and actionable approach to employee engagement, including a framework for designing and implementing pulse programs. The ideas inside come from decades of engagement survey and organizational development (OD) experience.
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employee engagement software, team engagement software, employee engagement initiatives, impact of employee engagement, employee engagement software, drivers of employee engagement
    
Glint
Published By: Glint     Published Date: Sep 20, 2017
The employee engagement survey can be a powerful force for consistent, positive change. This guide provides a more insightful and actionable approach to employee engagement, including a framework for designing and implementing pulse programs. The ideas inside come from decades of engagement survey and organizational development (OD) experience.
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employee engagement software, team engagement software, employee engagement initiatives, impact of employee engagement, employee engagement software, drivers of employee engagement
    
Glint
Published By: Okta     Published Date: Apr 29, 2015
Creating mobile apps that capture the minds and wallets of your customers will lead to increased revenue and improved customer engagement. However, you must do so while protecting customers’ privacy and shielding them from fraud and other malicious activities. This report will help S&R pros understand the growing mobile authentication market and its transformative impact on customers’ mobile moments.
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mobile, apps, mobile apps, s&r, fraud, okta, security, it management
    
Okta
Published By: Bluewater Learning     Published Date: Aug 29, 2018
The focus on employee engagement as a driver of better business results has gotten so much traction it’s spawned an entire category of solutions within the HCM universe. But if you’re a SumTotal client, you already own a tool that has incredible — but often-overlooked — potential for creating an environment in which engagement can not only flourish, but actually be sustained. It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. To really shape your SumTotal LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect and have a great content strategy. Now you can learn the process Bluewater has developed through years of experience helping clients worldwide maximize their SumTotal LMS to drive higher engagement and better business results: • Mapping out a plan for engagement success • Understanding the negative effects when you don’t have a content strategy that makes strategic sense for your organization — on employees, leaders, LMS owners, and learning practitioners • Architecting content for engagement today — and for the road ahead • Building the framework for a rich content ecosystem where learners feel at home • Focusing on people, processes, and technology: an approach to content strategy that supports a culture of engagement It’s all about being ridiculously happy with your SumTotal LMS.
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Bluewater Learning
Published By: TriTuns Innovation     Published Date: Nov 21, 2008
Discover the tangible benefit of creating and delivering Customer Engagement Campaign emails that integrate corporate marketing with their sales team profiles (From address, their picture, a message from them - along with all the relevant corporate content), for a true 'connected' solution.
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tailored mail, email marketing program, customer engagement campaign, email service provider, email campaigns
    
TriTuns Innovation
Published By: Curalate     Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
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instagram marketing, pinterest marketing, tumblr marketing, visual marketing, pinterest analytics, instagram analytics, pinterest for business, instagram for business
    
Curalate
Published By: IBM     Published Date: May 02, 2016
Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.
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ibm, analytics, customer journey, loyalty, customer experience, roi, enterprise applications
    
IBM
Published By: Sage People     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage People
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