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brand reputation

Results 1 - 25 of 58Sort Results By: Published Date | Title | Company Name
Published By: Microsoft Office 365     Published Date: Sep 08, 2016
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations.
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Microsoft Office 365
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?
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Microsoft Office 365
Published By: Zuberance     Published Date: May 20, 2011
In this webinar, you'll learn from leading industry experts and marketing leaders on how to effectively harness the power of both Earned and Paid Media.
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zuberance, forrester research, edelman digital, on demand webinar, earned media, paid media, brand awareness, reputation, social media
    
Zuberance
Published By: Emotive Brand     Published Date: Jan 27, 2010
The concepts of "brand" and "reputation" are often seen as one and the same. However, when viewed separately, significant opportunities arise to improve both. The road to successful branding has never been more complex or challenging. What started, as a one-way lane going directly from the manufacturer's door to the buyer's door is now an everexpanding, two-way, multi-lane superhighway with intersections, tollbooths, and rest stops.
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emotive brands, reputation, branding, brand
    
Emotive Brand
Published By: LogRhythm     Published Date: Dec 20, 2016
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion.i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
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LogRhythm
Published By: LogRhythm     Published Date: Apr 04, 2017
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well.
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LogRhythm
Published By: LogRhythm     Published Date: Jun 19, 2018
Every year, organizations spend millions of frustrating hours and countless sums of money trying to reverse the damage done by malware attacks. The harm caused by malware can be astronomical, going well beyond intellectual property loss and huge fines levied for non-compliance. In 2014, the cost of malware attacks and resulting breaches was estimated at $491 billion. i And these costs include more than just the money spent trying to directly respond to security breaches. Productivity, long-term profitability, and brand reputation are often severely impacted as well. The malware threat is growing larger and becoming more challenging to respond to every year. It seems like every month there are more major breaches. Target, Neiman Marcus, and UPS have all been victims of costly breaches in the past couple years, with each event showing signs that the breaches could have been prevented. Phishing-based malware was the starting point 95 percent of the time in state-sponsored attacks, and 67
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hack, malware, intellectual, property, compliance
    
LogRhythm
Published By: SmartBrief     Published Date: Apr 26, 2011
Find out the role that employment brands play in SmartBrief on Workforce readers' recruiting efforts, how top companies use their employment brand to attract top talent, and how recruiting strategies are changing.
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smartbrief, recruiting report, employment brands, workforce, key talent, employment branding, recruiting climate, employment brand perception, employee reputation, recruitment strategy, staffing
    
SmartBrief
Published By: Brandwatch     Published Date: Jun 17, 2013
An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.
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social media monitoring, social media analytics, social media intelligence, social listening, social media strategy, social media insights, brand monitoring, twitter tracking, facebook tracking, twitter analysis, media reputatino monitoring, sentiment analysis, market research, social media tracking, social business intelligence, reputation measurement, social reporting, brand measurement, social brands, social analytics
    
Brandwatch
Published By: Neustar Registry     Published Date: Oct 03, 2011
A brand Top-Level Domain is the next Internet shift. Learn the four benefits of TLDs that every marketer needs to know: campaign management, brand trust, SEO and ROI, and build & protect my brand.
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domain, domains, domain names, new tlds, ntlds, brand marketing, campaign management, cmo, "chain of trust, " domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity, counterfeit protection, neustar, registry
    
Neustar Registry
Published By: Neustar Registry     Published Date: Oct 17, 2011
The Internet is changing. Learn how applying for your own brand Top-Level Domain (TLD), such as .canon or .hitachi, can help improve natural search, build trust with your customers, and generate revenue through your agent channel.
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seo, tlds, brand, community, gtlds, roi, icann, internet regulation, brand protection, brand marketing, campaign management, cmo, domain names, search results, natural search, search engine, web traffic, company reputation, marketing, brand affinity
    
Neustar Registry
Published By: BlackBerry Cylance     Published Date: Aug 22, 2018
Even if one minute a day is lost to productivity drains because of PC horsepower allocation to security scans and remediation, the cost over a year across a medium-sized enterprise adds up quickly. A 10,000 employee operation would face over $10M in direct productivity losses alone. As an early trigger for expensive PC hardware refresh is an onslaught of help desk calls, many companies find that they can actually extend the hardware refresh cycle out another 12Ė24 months simply by employing a security solution that does not tax the PC as heavily. The indirect costs associated with brand reputation and opportunity losses add untold thousands of dollars per year as well. Further, some institutions under green initiatives monitor power consumption related to security measures favor solutions that use less energy. As such, forward-thinking enterprises are looking beyond the software license fees when evaluating security software alternatives.
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system, resource, impact, testing, cylance
    
BlackBerry Cylance
Published By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why itís imperative that you guarantee ad placements that share digital space with premium content. With Oathís reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
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healthcare, physicians, digital, advertising
    
Oath
Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brandís reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Todayís travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotelís app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi, hospitality technology, network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet, ethernet, unified communication, digital initiative
    
Comcast Business
Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But donít wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hitóDownload our Media Intelligence for Crisis Communications e-book today.
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media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations
    
Meltwater
Published By: Akamai Technologies     Published Date: Apr 13, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and itís hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and itís hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and itís hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and itís hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: Customer trust is at an all-time low and itís hurting growth Executives are aware that customer trust is becoming critical to success Companies struggle to balance security with digital experience Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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digital, experience, security, executives, customer
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 22, 2018
In September 2017, Akamai commissioned Forrester Consulting to examine how companies approach digital experience and digital security. A survey of over 350 IT executives around the world found that: ? Customer trust is at an all-time low and itís hurting growth ? Executives are aware that customer trust is becoming critical to success ? Companies struggle to balance security with digital experience ? Failure to deliver on security impacts brand reputation, customer trust, and revenues This report, Drop A Pin At The Intersection Of Digital Experience And Security, shares insights into these findings and what sets top digital businesses apart.
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customer, trust, company, loyalty, security
    
Akamai Technologies
Published By: Infosys     Published Date: May 21, 2018
Our client was something of a niche retail brand - with an enormous heritage and reputation, yet in order to exploit the opportunities in an increasingly online world, they needed to embark on a digitization journey. The digitization program was extensive and touched many parts of the company operations. Already drawn up was a high-level list of 20 different areas that would put the brand firmly on it digital transformation journey. At the top of the list was perhaps the most business-critical project of all - updating the e-commerce platform - and that is where we began.
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e-commerce, business, corporation, client, digitization
    
Infosys
Published By: xMatters     Published Date: Aug 22, 2014
More and more IT leaders are seeing themselves as strategic business value generators for the company. According to a 2013 Ponemon Institute report on the IBM Global Study on the Economic Impact of IT Risk, top concerns among IT leaders now include maximizing employee productivity, enhancing the companyís brand value and reputation,expanding into new global markets, minimizing customer defection, maximizing customer acquisition, and increasing revenues and positive cash flow. So how do you get there? Start by developing a notification plan.
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fatigue, communication, business, value, generators, it risk, productivity, acquisition, notification plan, it management
    
xMatters
Published By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isnít good just for a brandís reputation; itís good for its bottom line.
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crm, customer experience, acquisition, personalized marketing, forbes
    
Sitecore
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