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Results 1 - 25 of 209Sort Results By: Published Date | Title | Company Name
Published By: AWS     Published Date: Oct 07, 2019
DigiCert implemented Imperva to protect their hybrid environment. They were already using Imperva’s WAF on-premises to defend against Layer 7 attacks, known threats, and zero-day attacks to rapidly identify the threats that required investigation. By expanding their usage of Imperva, DigiCert was able to extend protection to AWS and maintain their security posture both during and after migration. Imperva’s sophisticated threat detection technology draws upon vast experience in the WAF market. As traffic passes through their network, advanced client classification technology (together with crowdsourcing and IP reputation data) automatically analyzes it to identify and block web application attacks. These include SQL injection, cross-site scripting, illegal resource access, comment spam, site scraping, malicious bots, and other top threats. Granular filters and controls reduce false positives and prevent access from unwanted visitors, while IP address shielding hides the web server’s IP
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AWS
Published By: Oracle     Published Date: Sep 30, 2019
Email deliverability and privacy matters now more than ever. New and existing laws up the stakes for companies that don’t comply with standards and regulations. And today’s email marketers find it increasingly difficult to be heard. You need to master deliverability and privacy to tackle the noise generated by social media, other email marketers, and even word-of-mouth marketing. Your reputation as an email sender impacts your potential reach as a marketer. Here are some factors that can earn you a poor deliverability score and prevent emails from reaching your desired target: f Lack of adherence to an email privacy policy f Poor list management f Frequency and relevancy of sends f Complaints from recipients f Number of blocks f Spam trap hits f How people are engaging Getting your message delivered is vital to revenue performance. A slight increase at the top of the funnel can make a huge difference to your bottom line.
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Oracle
Published By: Oracle     Published Date: Sep 26, 2019
As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money. Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did. And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue. Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
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Oracle
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: MalwareBytes EMEA     Published Date: May 10, 2019
Enterprises, beware. Threat actors are continuing to eye businesses for high returns on investment in Q1 2019, breaching infrastructure, exfiltrating or holding data hostage, and abusing weak credentials for continued, targeted monitoring. From a steadfast increase of pervasive Trojans, such as Emotet, to a resurgence of ransomware lodged against corporate targets, cybercriminals are going after organizations with a vengeance. Yet every cloud has a silver lining, and for all the additional effort thrown at businesses, consumer threats are now on the decline. Ransomware against consumers has slowed down to a trickle and cryptomining, at a fever pitch against consumers this time last year, has all but died. Interestingly, this has resulted in an overall decline in the volume of malware detections from Q4 2018 to Q1 2019. While threat actors made themselves busy with challenging new victims, they ensnared targets in the old ways, using tried-and-true malspam and social engineering tactic
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MalwareBytes EMEA
Published By: Cyren     Published Date: Oct 17, 2018
Average rates at which enterprise email security systems miss spam, phishing and malware attachments.
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email security, phishing, malware, email security systems, appliance security
    
Cyren
Published By: Cyren     Published Date: Oct 17, 2018
Average rates at which enterprise email security systems miss spam, phishing and malware attachments.
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email security, phishing, malware, email security systems, appliance security
    
Cyren
Published By: F5 Networks Inc     Published Date: Aug 16, 2018
As signaling and scrubbing technology evolve (and as your solutions become more and more adaptable), DDoS attacks will become less effective and less attractive to would-be adversaries. The time will soon come when a 1 Tb attack from an IoT botnet will seem like a mere annoyance, rather than a catastrophic event—if you even notice it at all. So how do you get there faster? Plan ahead by designing a defense in-depth DDoS strategy and partner with a trusted security provider to handle the large attacks. Upfront preparation will pay off when the threat of DDoS attacks no longer keeps you up at night.
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strategy, ddos, spam, technology, solutions
    
F5 Networks Inc
Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software
Published By: Mimecast     Published Date: May 31, 2018
Not all email security systems perform the same. Lots of false negatives get through. That’s what Mimecast found in its new email security risk assessment (ESRA), an inspection of email security systems to uncover the number, type and severity of threats getting into organizations. - TOTAL CAUGHT SPAM: 14,277,163 - TOTAL CAUGHT DANGEROUS FILE TYPES: 9,992 - TOTAL CAUGHT MALWARE ATTACHMENTS: 12,502 Download our report of ESRA tests to see the threats that Mimecast catches and other email security systems miss.
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Mimecast
Published By: Trend Micro     Published Date: May 03, 2018
The evolution of cyber threats ad the cybercriminal community has evolved from the days of pranksters launching annoying viruses and spam that would be considered primitive today. While enterprises make concentrated efforts to protect their critical data, the lack of correlated and contextual network visibility can leave IT security organizations unable to prioritze the threats that matter the most.
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Trend Micro
Published By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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Intercom
Published By: Adobe     Published Date: Mar 26, 2018
At 12:33 EDT on May 3, 1978, Gary Thuerk sent an email that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass email inviting recipients to one of two West Coast product demos for a new line of computers.1
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Adobe
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 30, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
Advanced persistent threats (APTs) are stealthier and more spiteful than ever. Sophisticated techniques are used to quietly breach organizations and deploy customized malware, which potentially remains undetected for months. Such attacks are caused by cybercriminals who target individual users with highly evasive tools. Legacy security approaches are bypassed to steal sensitive data from credit card details to intellectual property or government secrets. Traditional cybersecurity solutions, such as email spam filters, anti-virus software or firewalls are ineffective against advanced persistent threats. APTs can bypass such solutions and gain hold within a network to make organizations vulnerable to data breaches.
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it security, vendor, malware, analysis, service, malicious attacks, network, traffic
    
Rohde & Schwarz Cybersecurity
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
Today’s businesses rely heavily on email to communicate with clients, partners, and colleagues. But research suggests that organizations are lacking when it comes to protecting themselves against the increasing number of customized and complex attacks. When polled by Mimecast, 83% of IT security managers said they see email as a primary source of attack, yet 65% claim they aren’t fully equipped to resolve the risks associated with email threats. Respondents’ perceptions of primary security threats also appeared to change based on having experienced a successful breach. However, viruses, malware, spam, and insider threats remain the top concerns for both groups, both with and without breach experience.
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Microsoft Office 365
Published By: eDataSource     Published Date: May 08, 2017
Learn how other email marketers are dealing with growing SPAM rates and driving positive ROIs for their marketing efforts.
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edatasource, email marketing, performance insight, email delivery rates
    
eDataSource
Published By: Adobe     Published Date: Mar 21, 2017
Am 3. Mai 1978 um 12.33 Uhr New Yorker Ortszeit verschickte Gary Thuerk eine „Massen-E-Mail“, die ihn später als „Vater des Spam“ berühmt machen sollte – aus verständlichen Gründen bevorzugt er selbst eine Würdigung als „Vater des E-Marketing“.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Marketo     Published Date: Oct 17, 2016
A great email helps you engage your customer and deliver your message, which can make a difference between a click-through and a direct route to your website or losing a customer’s interest and being sent to the spam folder. As consumers become increasingly savvy about all types of communications—from mobile to social to email—email, for example think about Gmail’s tabbed inbox where users can filter and organize their inboxes. It is becoming even more difficult to stay front and center. Download now to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo
Published By: Cisco     Published Date: Feb 16, 2016
Since the 1990s, email has evolved from a tool used primarily by technical and research professionals to become the backbone of corporate communications. Each day, more than 100 billion corporate email messages are exchanged.1 Security has naturally become a top priority. But mass spam campaigns are no longer the only security concern.
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cisco, email threat, data, data security, information security, security
    
Cisco
Published By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
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b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation, b2b marketing, marketing technology
    
AdAgility
Published By: Thawte     Published Date: Oct 06, 2015
The cost of cybercrime in the UK has reached a staggering £27bn – but what’s the actual threat to your business? From data breaches, phishing and spam, to identity theft, malware and vulnerabilities - learn how they can damage your business and the steps you can take to protect yourself.
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cybercrime, business threats, phishing and spam, identity theft, security
    
Thawte
Published By: Thawte     Published Date: Oct 06, 2015
40% der deutschen Unternehmen sind in den vergangenen zwei Jahren Opfer von Internetkriminalität geworden. Doch wie genau wird Ihr Unternehmen bedroht? Von Datenlecks, Phishing und Spam bis hin zu Identitätsdiebstahl, Malware und Schwachstellen: Informieren Sie sich über die möglichen Auswirkungen dieser Bedrohungen auf Ihr Unternehmen und geeignete Schutzmaßnahmen in unserem neuen Leitfaden von Thawte.
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cybercrime, business threats, phishing and spam, identity theft, security
    
Thawte
Published By: Thawte     Published Date: Oct 06, 2015
Au Royaume-Uni, le coût de la cybercriminalité a atteint le chiffre record de 27 milliards de livres. Mais quelle est la menace réelle pour votre entreprise? Violations de données, usurpation d’identité, phishing, spams, malwares, vulnérabilités... découvrez l’ampleur du risque et les mesures à prendre pour vous protéger.
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cybercrime, business threats, phishing and spam, identity theft, security
    
Thawte
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