Employee Advocacy relies on individual expertise on social media to support
companiesí and individualsí branding needs. All of this is done through
content, accessible to all those who are part of the Employee Advocacy
How exactly do Employee Advocacy and content marketing go together?
There are four aspects that make Employee Advocacy highly relevant to
content marketing efforts.
1. Alignment around a shared content strategy
2. Measuring Results
3. Boosting contents reach and engagement
4. Trust and authenticity
Letís face it, everybodyís on social media these days.
Providing excellent targeting opportunities, social
media channels are great channels for advertising
jobs. Most of us are present on at least one social
media channel, which makes them great places
to search and find information about prospective
candidates. Long story short, social recruiting is about
leveraging social platforms in recruiting.
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.
To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
The numbers are in Ė your workforce is swiftly becoming a social workforce Ė whether youíre ready to support it or not. According to research from Weber Shandwick, 50% of employees are sharing about their brand on social media Ė most without training. But instead of stifling employees on social media, savvy organizations are embracing it and finding ways to engage their employees to advocate for their company online. According to National Business Research Institute, just a 12% increase in employee advocacy can generate a 2X increase in revenue growth.
How can brands get started with training employee advocates? Download this ebook to learn proven strategies from leading brands on how to train over 100 employees in 30 days.
Leading brands across industries are launching Employee Advocate Marketing programs to increase employee engagement, job applications and company perception.
But how do they drive these results? What are the steps they took to launch and maintain a successful employee Advocate Marketing program? Download this detailed guide and step-by-step checklist for everything you need to know to launch an employee Advocate Marketing program.
Employee advocates are your brandís best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brandís own channel.
By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic.
Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Published By: Crowdtap
Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
Published By: Facebook
Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
Data Centre Dynamics Ltd.
102-108 Clifton Street
London EC2A 4HW