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Results 1 - 25 of 89Sort Results By: Published Date | Title | Company Name
Published By: SiteImprove     Published Date: Oct 02, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd
Published By: SiteImprove     Published Date: Sep 13, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove
Published By: Limelight Network     Published Date: Aug 12, 2019
The UK’s number one property website, Rightmove.co.uk, provides home hunters with both website and mobile access to over one million available properties daily. Their website and mobile platforms make searching for and researching properties to buy or rent, easy. Rightmove continues to grow with over 50 million-page impressions a day, often topping 55 million. Since its initial launch in 2000, there have been almost 40 million properties listed, with a library of over 2.5 billion active and archived images. Rightmove customers, including UK and overseas-based estate and letting Agents as well as new home developers are uploading 2 million images every day. Tim Harding, Head of Operations at Rightmove, is responsible for ensuring these images are available to home hunters visiting the site at all times, no matter what device they are using or where they are located. After two years at Rightmove, Tim has seen a tremendous increase in the amount of images posted per property, along with g
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Limelight Network
Published By: CoreSite     Published Date: May 29, 2019
This research report shows the statistics behind U.S. based Media and Entertainment organizations’ adoption of data storage and compute solutions. Touching on the latest trends and specifically researched for the IT departments to see how their peers and competitors are investing to reach future business and technology goals.
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colocation, interconnection, scalable, solutions, data, data store, data storage, compute, data centers, best, seamless, trends, coresite, spiceworks, media, cloud, entertainment, workload, research, aws
    
CoreSite
Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
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ChannelAdvisor
Published By: Adobe     Published Date: Oct 24, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Civica Digital     Published Date: Sep 28, 2018
If there’s one thing that stands out about central government, it’s the appetite for digital transformation. Whether delivering new customer-facing websites to drive better engagement with services or establishing a centre of excellence to accelerate the take-up of robotic process automation (RPA), UK government is embracing opportunities to modernise with new technologies. But despite the great strides made in the last few years, the UK is slipping backwards in E-Government development terms – down from #1 in 2016 to #4 in 2018, according to the UN E-Government Survey 2018. Some argue this is due to the government having tackled the more straightforward digitisation opportunities and because it is now facing the bigger, more complex systems that need modernising. Our research shows that there are also wider challenges, including uncertainty around the impact of Brexit, budgetary pressures and emerging technologies, coming into play. So what needs to happen to overcome our challenges
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Civica Digital
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors. In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more. "
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ChannelAdvisor
Published By: Reputation.com     Published Date: Jun 29, 2018
The past year ushered in some big changes for Online Reputation Management (ORM) — and the practice has become indispensable for any location-based enterprise. In 2017, review sources proliferated, consumers became more savvy about the validity of online reviews, and the position of Chief Experience Officer started to gain traction among locationbased organizations. ORM and SEO became increasingly intertwined as Google refined its search algorithms with a strong emphasis on reviews and star ratings. This year, expect to see these four trends move to the forefront: 1) Google will extend its dominance in online review volume and consumer exposure, eclipsing all other specialty sites. 2) SEO will be reinvented as user-generated reviews weigh more heavily in search rankings. 3) The voice of the customer will no longer be siloed across disconnected categories. 4) Consumer feedback from reviews and social media will drive operational improvements.
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Reputation.com
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento
Published By: Magento     Published Date: Feb 13, 2018
Get this white paper from Magento's Premier Technology Partner Celebros and increase your eCommerce conversions. It's estimated that up to 30 percent of customers will go strictly to the search box to find what they're looking for when they land on an eCommerce site. It's staggering to think that roughly one in three visitors to your site will ignore everything from huge splash banners to callouts in the menu, with one singular focus in mind: getting search results that depict exactly what they're looking for, no more, no less. What this ultimately means is that your search box needs to be the most useful component of your e-commerce site—it needs to be perfect at what it does. Learn how to make site search central to and optimized for your business. Note that by downloading the white paper, you consent to receive future emails—with whitepapers, cause studies, infographics, and—more from Celebros. You may opt-out at any time.
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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Magento
Published By: Solstice     Published Date: Dec 05, 2017
As Google’s Search Appliance Reaches End-of-Life, Now Is the Opportunity to Rethink Your On-Site Search in the Age of Conversational UX and AI.
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Solstice
Published By: Oath     Published Date: Nov 20, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Oath     Published Date: Nov 20, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Oath     Published Date: Nov 15, 2017
On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.
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Oath
Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern
Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS
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