Published By: Riskified
Published Date: Nov 04, 2019
To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights pertaining to geographies, channels and shipping methods - to give actionable tips to ensure a safe and profitable season. This report explores how merchants can stay competitive and boost revenue, while meeting the sophisticated expectations of holiday shoppers.
What you will get from this report:
1. Tools to enable more cross-border eCommerce:
Get insights to help you capitalize on the holiday season’s opportunities
2. Fraud trends for different segments of the holiday season:
Better manage risk during the most lucrative quarter for eCommerce merchants
3. Insights on six key holiday sub-seasons:
Identify unique consumer preferences to boost revenue
Consider a typical visit to a brick-and-mortar retail store. As you search through the racks, deciding what to buy, what type of salesperson do you hope for? Someone aggressive, continuously asking if you’re ready to make a purchase? Or someone who’s never there when you have a question, no matter how hard you look? Ideally, most customers would say, the perfect salesperson falls somewhere in between. Someone who’s ready to jump in with assistance, but happily follows your cue.
Thanks to years of shopping in stores, consumers today know exactly what they want from that brickand-mortar experience—and savvy retailers know how to train their salespeople to get it right. But what about a different shopping situation? What type of experience attracts or repels online shoppers? And what do digital retailers need to do in order to deliver the experience that compels customers to buy?
With so many retailers to choose from, modern consumers don’t need to put up with a digital experience the
When Q4 rolls around, people start hanging
Christmas lights, planning family gettogethers,
stocking up on booze for said
family get-togethers — and buying gifts.
It’s true, the last quarter of the year is great for sipping eggnog, but it’s also when big and small
businesses alike make or break their revenue goals, often making 20-30 percent of their annual
sales, according to the National Retail Federation. With the average holiday shopper purchasing
16 gifts during the season, wintertime is salestime.
We’ve compiled the 10 things brands and retailers can do to boost revenue during the holiday
season — and keep customers coming back for more.
When online sellers first set up shop, they’re
laser-focused on spreading their brand far
and wide in order to rip open the customer
acquisition floodgates. After all, the goal for
any ecommerce startup is to get as many
eyes as possible off the competition and onto
But once an online store has found its footing
and settled into some steady traction, a new
obstacle rears its head: The Repeat Purchase.
The truth is, most of your customers will be
one-and-done shoppers with your store. But
what would happen if you could turn more
first-timers into lifers?
Published By: Riskified
Published Date: Aug 06, 2019
Fraud is scary, and there are many valid reasons for merchants to decline suspicious transactions in the name of fraud prevention. But often, in the quest to avoid abuse, risk-averse vendors take defensive measures too far. According to industry data, the average merchant loses 5.5% of their revenue to false declines — perfectly legitimate orders, rejected because they seem suspicious.
To improve performance and enhance customer satisfaction, you need to understand your customers. Every year, Zebra commissions a global shopper survey to help retailers capture their performance edge through deeper insight into their shoppers.
Zebra’s 2019 Shopper Vision Study surveyed approximately 5,000 shoppers, 1,000 retail associates and nearly 500 retail decision makers around the world. Discover the current shopper preferences, retail technology trends and differing perceptions of preferences between retailers and shoppers that will help your operations be more effective.
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand.
To get the most out of BOPIS, retailers should ask themselves a few important questions.
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER.
In the world of retail, the customer is always right. That’s why retailers today must ensure their staff
is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in
stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers
expect retail associates to be empowered with accurate answers and attentive service.
Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless
experience for shoppers and keep them coming back. When retailers create an engaging experience,
customer interactions turn into transactions and occasional buyers turn into loyal brand advocates.
Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer
and employee interactions, efficiency and safety both in stores and warehouses – but which business
radio model is right for
Published By: Uberall
Published Date: Apr 12, 2019
Your store locator is a critical component on your website; it’s the moment of truth when an online shopper becomes an offline customer. And while it may seem like a simple tool, there are several key factors that will transform the user experience from functional to best-in-class. See how you can optimize this key aspect of your customer journey.
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media.
And it lets people shop, anytime and anywhere.
The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses:
While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions.
And, overwhelmed and indecisive customers rarely buy.
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others.
Learn how Loop Commerce's flagship product, GiftNow:
• Increased % of sales from gifts by 2X
• Drove 24% of Christmas Eve sales
• Increased 6X demand over gift cards
Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
Published By: InReality
Published Date: Feb 11, 2019
Whether they start in-store, on-the-go, or from their couches at home, today’s
shoppers travel complex buying journeys, crossing multiple channels and devices—
all while expecting retailers and brands to understand them and meet their growing
expectations. This new study reveals what motivates in-store shoppers to make a
purchase and keep them coming back again and again.
Customers expect you to make it easy to move through their site. According to Gartner, more than 82% of online shoppers prefer a more comprehensive web experience suite, as opposed to a stand-alone single-channel or point-based product.
The content of this ebook focuses on the tangible results of effective customer engagement, along with 3 key components companies need to make it happen.
Published By: Uberall
Published Date: Jan 24, 2019
Despite the headlines, retail isn’t headed for an apocalypse. But it is changing. A lot. Mobile commerce isn’t a beast that is going to drive your customers out of business, but how can you reassure them of that? Here are a few statistics to help channel partners paint the picture for your clients, and help them keep up with the latest changes in retail shopping!
Published By: InReality
Published Date: Jan 24, 2019
Your shoppers are changing quickly and often, and foot traffic is declining. Optimizing every shopper visit is more critical than ever. Traditional tools have failed to offer a sufficient remedy, but declining costs and growing capabilities in in-store retail analytics technologies is transforming how brands and retailers maximize dollars per square foot.
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds.
Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must.
In this eBook, you’ll learn:
- Complications of marketplace pricing
- Benefits of strategic pricing
- Pricing best practices
- And more"
Published By: Bluecore
Published Date: Jan 17, 2019
Don’t let the hugs, kisses and candy hearts fool you: Valentine’s Day is no slouch when it comes to consumer spending on retail. In fact, with consumer spend reaching nearly $20 billion on Valentine’s Day, courting these shoppers is a match made in retail heaven. So what can you do to guarantee consumers are infatuated with everything your brand has to offer? We’ve got your back with a special Valentine’s Day edition of our Rethinking Retail Playbook, featuring five ideas to help you land the best customers as easily as if you had cupid’s arrow. Download the Valentines Day Playbook to see what it takes!
Almost half of all retail purchasing journeys now involve a mobile device. This means shoppers have more choice, and exposure to more influencers that shape their buying decisions.
Download this info-graphic now to learn how consumers are evolving and how tools like Workplace by Facebook can help overcome these new challenges in the retail industry.
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