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Results 51 - 75 of 360Sort Results By: Published Date | Title | Company Name
Published By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Sparton Corporation     Published Date: Jan 08, 2019
With the cost of manufacturing in China escalating, companies are increasingly looking to Southeast Asia for an alternative to meet their outsource manufacturing needs. Emerging as the leading alternative to China, Vietnam is now a destination choice for outsource manufacturing due to the unique financial advantages it can provide companies, including those in high-tech segments such as medical and commercial aerospace. In addition to lowering total costs, Vietnam offers companies a larger labor force, strong IP protection, and reliable quality in the manufacturing process, among other benefits. Moving their contract manufacturing to Vietnam can provide companies an excellent foundation for long-term profits and sustained growth.
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china, vietnam, southeast asia, manufacturing, cost, outsource, high-tech, commercial aerospace, medical, labor, skilled, foreign, investment, market, supply chain, intellectual property, shipping, logistics
    
Sparton Corporation
Published By: HERE Technologies     Published Date: Jan 08, 2019
Every day we use location apps on smartphone devices to get us where we need to go, and to find services and products we’re looking for. However, smartphone location apps aren’t just helping individuals navigate their way around. Forward-thinking businesses are using these apps to help them get their messages straight to the right audience, at the right time, too. It’s why the connected car and in-map location marketing is a growing area of opportunity—helping companies to meet KPIs whilst transforming the landscape of marketing at the same time. This on-demand webinar with experts from HERE and eMarketer discusses how to improve location-based audience segmentation and build a more accurate consumer profiles, as well as how real-time location targeting enables hyper-targeted marketing campaigns.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Intel     Published Date: Dec 13, 2018
In today’s world, advanced vision technologies is shaping the next era of Internet of Things. However, gathering streaming video data is insufficient. It needs to be timely and accessible in near-real time, analyzed, indexed, classified and searchable to inform strategy—while remaining cost-effective. Smart cities and manufacturing are prime examples where complexities and opportunities have been enabled by vision, IoT and AI solutions through automatic meter reading (AMR), image classification and segmentation, automated optical inspection (AOI), defect classification, traffic management solution—just to name a few. Together, ADLINK, Touch Cloud, and Intel provide a turnkey AI engine to assist in data analytics, detection, classification, and prediction for a wide range of use cases across a broad spectrum of sectors. Learn more about how the Touch Cloud AI brings cost savings, operational efficiency and a more reliable, actionable intelligence at the edge with transformative insi
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Intel
Published By: Zendesk     Published Date: Dec 10, 2018
El comienzo de un nuevo capítulo de su negocio (ya sea porque quiere penetrar en un segmento de más alta calidad o porque está añadiendo productos y funciones) significa una excelente oportunidad para expandir con inteligencia sus operaciones de atención al cliente. Ya sabemos que los clientes prefieren el autoservicio cuando tienen a su disposición una base de conocimientos. Un informe de Gartner, calcula que los CIO pueden reducir el costo de la atención al cliente en un 25 % o más si se cuenta con la disciplina apropiada de administración de conocimientos. Si ha estado esperando una buena razón para dar el salto hacia el autoservicio, este informe técnico le demostrará cómo usted y sus agentes de hecho ya están realizando las actividades necesarias para ofrecer un autoservicio de primera, día tras día.
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Zendesk
Published By: HERE Technologies     Published Date: Dec 06, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: Motorola Solutions     Published Date: Nov 29, 2018
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows. Manufacturers today are under immense pressure to produce goods safely, efficiently and profitably. Meeting these goals requires reliable, clear voice and data communications. So the production line is always moving. So well-executed logistics exceed expectations. So materials and operations are tracked to maintain efficiency. So your most valuable assets — your people — are safe and connected. Unified tea
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Nov 29, 2018
In today’s increasingly mobile world, Energy workers require instant communication and access to data intelligence wherever the job may take them. From the oil rig to the electric grid and everywhere in between, having the right data, in the right hands, at the right time, no matter the environment or device of choice — is simply non-negotiable. Organizations across various Energy segments — oil & gas, electric utilities, water utilities, and mining — are currently juggling a mix of communication devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. Yet, citizens rely on their homes being heated in the winter, on clean running water, and on lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for Energy workers day-in and day-out. So oil & gas workers can communicate safely in hazardous environments. So precious resources are
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Motorola Solutions
Published By: Splunk     Published Date: Nov 29, 2018
Gartner Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017 Splunk Jumps From #5 in 2016 to #2 in Top 10 Named ITOM Performance Analysis Software Vendors, Worldwide, 2017 Splunk is ranked #2 of overall ITOM Performance Analysis Software Vendors, according to Gartner’s report, Market Share Analysis: ITOM, Performance Analysis Software, Worldwide, 2017. This Gartner report also lists Splunk as one of several disruptors in the table “Market Share of Incumbents vs. Disruptors - ITOM Performance Analysis Software.” As a Splunk customer, are you utilizing your machine data platform to its fullest potential? Learn about newest trends in ITOM software tools across AIOps, APM, infrastructure monitoring and Network performance monitoring and diagnostics. Download this report to learn: 2017 rankings of performance analysis software vendors, overall and subsegments How digital business is driving demand for modern, agile monitoring tools via DevOps toolchains Shifts in
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application performance monitoring, network tools, network monitoring tools, network monitoring software, network monitoring, it monitoring
    
Splunk
Published By: Akamai Technologies     Published Date: Nov 13, 2018
The ongoing adoption of cloud computing by communications service providers (CSPs) continues to fundamentally reshape their business models and technology strategies on several levels. One such area that is garnering significant attention is the impact of the cloud on security services. This is because security services and the vital tools they encompass can be empowered through the adoption of a carrier cloud model. This, in turn, better positions CSPs to meet the demands of their customers, including those in the small to medium-size business (SMB) market segment. The timing of this migration is optimal, since many SMBs now recognize the threats they face and realize that given their limited IT budgets and lack of security expertise, CSPs are well positioned to protect them from cyberattacks. While the opportunity for CSPs is significant, many are hesitant to make a move in this area because they want to ensure they can address SMBs’ needs and maintain control of the service in a car
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Nov 13, 2018
Competitive pressures from peers are forcing CSPs to evolve beyond connectivity and offer incremental valueadded services to sustain revenue growth. Security services are an obvious candidate for consideration since awareness of the need for security protections is extremely high due to regular media coverage highlighting Internet exploits. Threat trends and strong alignment with large customer segments are creating opportunity for CSPs to offer a foundational layer of web protection for every Internet access connection. They can provide a previously unavailable level of web security that reduces the risk their customers face, without imposing a configuration or management burden.
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Akamai Technologies
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Hewlett Packard Enterprise     Published Date: Nov 01, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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Hewlett Packard Enterprise
Published By: Staples     Published Date: Oct 24, 2018
Personal devices on corporate networks. Social media in the office. Millennials in the workforce. Technology is changing fast in the workplace and corporate IT managers are working to support a wider variety of user segments without putting the organization at risk. Watch this on-demand webinar to hear two IT experts diagnose the impact of the latest technology trends in the workplace and provide useful advice on how to support new user segments securely.
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it security, mobility, it user segments, technology trends, enterprise technology
    
Staples
Published By: Sage Software     Published Date: Oct 23, 2018
Be ready for the future today, with Sage Business Cloud Enterprise Management To manage this growing technology and business complexity, modern ERP is a must for distributors. It’s needed due to: • A need for multiple sales channels, both offline and digital • Ever-growing product portfolios, including offerings that may be customized, complex or bundled • The addition of value-added services, which could include assembly and labelling • Pricing, rebates and the addition of incentives that could drive profitability • Calculation and demand complexity, which increases the need for customer segmentation Modern ERP is the driver of digital transformation for a distribution business. It can provide streamlined processes, centralize back office functions, allow new service offerings, and help in understanding profitability.
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bms, enterprise accounting, enterprise intelligence
    
Sage Software
Published By: Cognizant     Published Date: Oct 23, 2018
In the last few years, a wave of digital technologies changed the banking landscape - social/ mobile altered the way banks engage with customers, analytics enabled hyper personalized offerings by making sense of large datasets, Cloud technologies shifted the computing paradigm from CapEx to OpEx, enabling delivery of business processes as services from third-party platforms. Now, a second wave of disruption is set to drive even more profound changes - including robotic process automation (RPA), AI, IOT instrumentation, blockchain distributed ledger and shared infrastructure, and open banking platforms controlled by application programming interfaces (API). As these technologies become commercialized, and demand increases for digitally-enabled services, we will see unprecedented disruption, as non-traditional banks and fintechs rush into all segments of the banking space. This whitepaper examines key considerations for banks as they explore value in the emerging Digital 2.0 world.
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cognizant, banking, digital
    
Cognizant
Published By: Adobe     Published Date: Oct 11, 2018
In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read The Path of Experience to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: The role of dynamic merchandising in engaging customers Steps to create compelling customer experiences using audience segmentation and personalization Ways to scale customer experiences to create powerful connections, no matter the device or channel Simply fill out the form to download the report.
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Adobe
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: Mintigo     Published Date: Sep 05, 2018
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, this ebook is a great resource for you. In this ebook, you’ll learn how to: • Optimize your marketing spending • Increase conversion rate across the funnel • Optimize customer engagement • Cross-sell and upsell throughout your customer base • Segment leads and grow customer value • Grow your market and find new prospects Fill out the form to get your free copy!
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Mintigo
Published By: Oracle OMC     Published Date: Aug 30, 2018
Why cast a wide net when you can spearfish instead? Target the right people based on the right attributes with the right technology – and leave wasted impressions in the dust. Learn how to segment smarter here.
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Oracle OMC
Published By: Hewlett Packard Enterprise     Published Date: Aug 23, 2018
3rd party guide to evaluating all-flash storage arrays. DCIG researched the features of more than 80 all-flash arrays for its Storage Array Body of Research. Recognizing that there are multiple market segments for these products, DCIG grouped the products into midmarket, small and midsize enterprise, and enterprise classifications.This guide includes the products that ranked Recommended, Excellent or Good among the enterprise grouping of arrays.
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Hewlett Packard Enterprise
Published By: HERE Technologies     Published Date: Aug 17, 2018
As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why HERE’s Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.
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HERE Technologies
Published By: Zebra Technologies     Published Date: Aug 09, 2018
The exponential growth of omnichannel shopping and ever-burgeoning demand for faster merchandise deliveries is redefining the supply chain’s distribution of consumer products goods. A seminal shift in how shoppers increasingly buy via multiple touch points — online from desktop computers, mobile devices and in-store — has created the need for the “smarter” warehouse to serve today’s connected consumer. As retailers look to merge their brick-and-mortar and online operations to cut costs and boost efficiency, warehouse management systems must keep pace. For this report, Zebra Technologies analyzed the state of the warehousing marketplace among firms in the US and Canada with at least $15 million in annual revenues. The online survey asked IT and operations personnel in the manufacturing, retail, transportation and wholesale market segments to share their insights and business plans over the next five years, in light of a rapidly changing industry.
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fulfillment, vision, study, technology, manufacturer
    
Zebra Technologies
Published By: Microsoft     Published Date: Jul 20, 2018
Microsoft provides a solution to easily run small segments of code in the cloud with Azure Functions. Azure Functions provides solutions for processing data, integrating systems, and building simple APIs and microservices. The book starts with intermediate-level recipes on serverless computing along with some use cases on the benefits and key features of Azure Functions. Then, we'll deep dive into the core aspects of Azure Functions, such as the services it provides, how you can develop and write Azure Functions, and how to monitor and troubleshoot them. Moving on, you'll get practical recipes on integrating DevOps with Azure Functions, and providing continuous deployment with Visual Studio Team Services. The book also provides hands-on steps and tutorials based on real-world serverless use cases to guide you through configuring and setting up your serverless environments with ease. Finally, you'll see how to manage Azure Functions, providing enterprise-level security and compliance to
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Microsoft
Published By: HERE Technologies     Published Date: Jul 19, 2018
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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HERE Technologies
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