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Results 1 - 25 of 118Sort Results By: Published Date | Title | Company Name
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: Intel     Published Date: Dec 13, 2018
Technology plays a key role in online shopping, where online retailers gain a greater understanding of their customers through data from their browsing and purchasing habits. Today, when consumers shop in brick-and-mortar stores, they expect the same personalized and responsive service. To help retailers achieve this level of service, a combination of hardware and software—Intel® Vision Accelerator Design products, cameras, AI deep learning video analysis technology— do the work for you. Uncover how Advantech system uses the Intel Vision Accelerator Design with Intel Movidius VPU to drive • Overall store performance such as the number of visitors and transactions, point-of-sale data, sales per shopper and the store’s ranking, and can distinguish traffic patterns by weather and time of day • Traffic and sales analysis for better staff allocation and marketing-event planning • Store heatmap analysis for more precise merchandise placement and product promotion
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Intel
Published By: Bluecore     Published Date: Dec 10, 2018
Bluecore helped evo: Move from batch and blast to 1:1 email marketing Replace one-size-fits-all promotional emails with automated emails that feature targeted content and send based on customers taking certain actions or changes to products. Scale the email program and results without scaling the team Introduce 15 high performing email campaigns and expand the email program reach to support a growing business without adding new headcount. Add new value for shoppers and the marketing team Launch a series of emails that proactively notify customers about changes to products with which they’ve engaged, including price and stock changes, while simultaneously adding a new opportunity to capture email addresses.
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Bluecore
Published By: Wasabi     Published Date: Nov 13, 2018
In this case study, read about how one major broadcaster discovered a whole new solution for accessing their archived content and saved a lot of money in the process. Needing on-demand access to archived promotional content this broadcaster was using both on-premise storage and off-promise tape storage with disappointing results. Seeking an alternative they looked to the cloud and Amazon S3. But before they could pull the trigger their media management company Acembly introduced them to Wasabi. It was a game changer. Wasabi’s Hot Cloud Storage is 80% cheaper and 6x the speed of even Amazon’s fastest offering. Plus, there’s free unlimited egress which is crucial for companies with unpredictable content needs. Download the case study to see how Wasabi’s revolutionary cloud storage technology is changing the possibilities for broadcasters and how they access their content.
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Wasabi
Published By: PGi     Published Date: Nov 07, 2018
Les webminaires diffèrent des réunions en ligne collaboratives basées sur l’échelle, le comportement des entreprises, les exigences des entreprises et les attentes des participants. Les webminaires sont des événements en temps réel avec de nombreuses personnes qui sont structurés, programmés, très évolutifs et qui offrent des présentations diffusées ainsi que le partage de l’écran, des votes, des sondages et des possibilités de chat. Par conséquent, ils exigent une organisation, une promotion, une réalisation et des calculs différents.
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PGi
Published By: Workday Italy     Published Date: Sep 19, 2018
Get key takeaways for large enterprises from this February 2018 Workday-commissioned study conducted by Forrester Consulting. Learn what’s driving the need for a more frequent performance review cycle and how technology can help.
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Workday Italy
Published By: Workday Italy     Published Date: Sep 19, 2018
The annual performance review is in need of a technology-based update. In this global research study, learn how to transform the performance management process from an annual chore to a continuous value driver that better engages and retains employees.
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Workday Italy
Published By: Workday Spain     Published Date: Sep 19, 2018
The annual performance review is in need of a technology-based update. In this global research study, learn how to transform the performance management process from an annual chore to a continuous value driver that better engages and retains employees.
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Workday Spain
Published By: Workday Spain     Published Date: Sep 19, 2018
Get key takeaways for large enterprises from this February 2018 Workday-commissioned study conducted by Forrester Consulting. Learn what’s driving the need for a more frequent performance review cycle and how technology can help.
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Workday Spain
Published By: Intel     Published Date: Sep 14, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Intel     Published Date: Sep 10, 2018
Today’s tech savvy consumers are continually driving organizations to deliver a modernized shopping experience. To achieve this, retailers are pushing the edge on developing non-traditional ways in delivering sales messages. One of the best ways to engage shoppers with an in-store digital presence is through modern adaptive signages. Modern signages enable two-way interaction between customers and businesses, tapping onto cutting-edge technologies such as sensors and analytics to respond to customer behavior—helping retailers customize content on the fly. Find out how Giada Technology leveraged on Intel® processors to power up their cloud terminals to pre-process signage, sensor, and mobile data to efficiently exchange information with the cloud. Retailers are better positioned to present contextual promotions to the shoppers, delivering benefits of lesser wait-time and increased customer satisfaction.
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Intel
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Infosys     Published Date: Jun 12, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: Infosys     Published Date: May 21, 2018
Experimenting faster is a trait shared by most innovative organizations. They want to experiment with new products and promotions to see if they can unearth bold new ways of serving the customer. But this experimentation cannot be random: it needs to be guided by data and based on current customer insight. It was access to this data that was the problem for our client, a large consumer brand. It took a long time to prepare the data to a point where it could be used by business managers. So long, in fact, that the data was no longer relevant; and the moment as often lost. The company needed to be able to experiment faster but was held back by a cumbersome and ineffective analytics infrastructure.
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experiment, organizations, customer, insights, analytics
    
Infosys
Published By: Excellus BlueCross BlueShield     Published Date: Apr 03, 2018
Help your team get access to the care they need from the office, the road, or the comfort of their own homes, with telemedicine.
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high deductible health plan, excellus, bluecross, blue shield, medicine, doctor, benefits administration, benefits management, dental benefits, health insurance, health promotion/recreation/wellness, telemedicine, wellness, wellness benefits, online tools, digital tools, healthcare, benefits, health benefits, health insurance
    
Excellus BlueCross BlueShield
Published By: Juniper Networks     Published Date: Mar 27, 2018
These guidelines explain how participating companies may use Forrester Wave™ research in their sales, marketing, and/or promotional materials. Please note that, in accordance with Forrester’s Citation Policy, a company must either be a current Forrester subscriber or have purchased reprint rights to the evaluation in order to cite from the evaluation or use the Forrester Wave findings in any of its material.
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Juniper Networks
Published By: Marketo     Published Date: Mar 22, 2018
Advertising on social media platforms has changed tremendously. Recent updates to many social networks' algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. Download this eBook to learn more!
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Marketo
Published By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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SundaySky
Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring
    
MaritzCX
Published By: PODS for Business     Published Date: Oct 06, 2017
Retail store managers become accustomed to the challenge of balancing staff time between performing tasks in the store and servicing customers on the sales floor. The biggest challenges come during resets, seasonal changes, and other promotional events which require floor changes. Merchandise must be moved from the stock room onto the sales floor.
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PODS for Business
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Much of the customer experience is broken because the marketing experience is broken. But it’s not marketing’s fault. With legacy technology, marketers only get a distorted view of the customer because data silos cannot be shared across channels. In fact, a recent Forbes article states that “65% of marketers are not giving consumers what they want.” Read this guide to discover how to provide customer experiences that are managed as carefully as the product, the price, and the promotion of the marketing mix.
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Oracle Marketing Cloud
Published By: Madden Communications     Published Date: Sep 28, 2017
In order for brand promotion activated at retail by POP materials to succeed, it must drive sales. However, retail activation materials aligning with and supporting your national brand are just as important. Many marketers fail at this due to a lack of reliability, effectiveness and value. In this white paper you’ll learn about: • Reinforcement of your brand • Faster speed-to-market • Improved quality & consistency • Cost savings Increasing efficiency
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Madden Communications
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