The role of customer service is one that is valued and well understood by many organizations. However, making the leap from correlating customer service activities with overall performance results to investing in strategies that deliver top-notch results is increasingly becoming a key differentiator. Top performing businesses have long understood the financial ramifications of a satisfied and engaged customer and continue to act on developing a profitable model to engage, interact, and win with their key customers. This document will highlight the financial link between better customer service and increased company profitability. It will also highlight several best practices that help organizations convert their service businesses from a cost center into a profit center.
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Published By: LogMeIn
Published Date: May 01, 2013
This document will highlight the financial link between better customer service and increased company profitability. It will also highlight several best practices that help organizations convert their service businesses from a cost center into a profit center.
With customer analytics-including predictive analytics, social analytics, business intelligence, and decision management-companies are empowered to improve the customer experience and maximize business outcomes by being proactive, rather than reactive. Comments made in social channels about a perceived problem with a checkout tool on a company's website, for example, can alert company decision-makers about a potential issue before it hits the contact center.
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