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multichannel

Results 1 - 25 of 177Sort Results By: Published Date | Title | Company Name
Published By: Wpromote     Published Date: Oct 03, 2019
The results are in! Wpromote is honored to be named a Leader in the inaugural Forrester Wave: Performance Marketing Agencies, Q3 2019. Using a 28-point evaluation, the Forrester Wave report ranks the 12 most significant global digital marketing agencies based on their current service offering and strategic vision. Wpromote’s multichannel performance marketing offering and forward-looking roadmap stood out from the pack. Wpromote earned 5/5 in 14 of Forrester’s evaluation criteria. Download the report to discover how Wpromote performed in all of the criteria.
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Wpromote
Published By: Oracle     Published Date: Sep 30, 2019
It takes more than a single interaction to net a customer. By now, marketers understand the importance of multichannel engagement, but most still struggle to seamlessly connect the customer experience across channels. Simply put, it’s easy to batch and blast a broadcast message to email, social, and mobile audiences, but consumers today want more. They want to see themselves in the brand, not just see the brand talk about themselves. Additionally, personalizing messaging in one channel can be tricky enough, but connecting messaging, for an audience who is sprinting from one channel to the next, is a whole other hurdle.
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Oracle
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: Pure Storage     Published Date: Sep 27, 2019
Noch nie haben Daten eine so entscheidende Rolle für den Erfolg unseres Handelssektors gespielt wie heute – und dies gilt umso mehr für Finanzdienstleistungen. Dies wird deutlich, wenn wir kurz innehalten und einen Blick auf das Wachstum datenbasierter „Technologien“ wie der künstlichen Intelligenz und deren enorme Bedeutung für die Förderung von Innovationen in Bereichen wie Risikomanagement, MultiChannel-Kundenerfahrung und Betrugserkennung werfen. Der Sektor ist so erpicht darauf, aus Daten einen Nutzen zu ziehen, dass laut PwC Startups mit einem starken KI-basierten Angebot einige der lukrativsten Finanzierungen erhalten – alleine in den letzten beiden Jahren in der Größenordnung von einer Milliarde US-Dollar.1 Angesichts dieser Situation und des anhaltenden Strebens nach datenbasierten Innovationen sind mögliche Unterbrechungen und Ausfallzeiten ein absolutes No-Go. Dies ist der Hauptgrund, weshalb die Führungskräfte der meisten Unternehmen weiterhin auf bewährte Disaster Reco
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Pure Storage
Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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Adobe
Published By: ttec     Published Date: Jul 24, 2019
Omnichannel is one of those words everyone uses, but few use correctly. It’s not another word for multichannel. It’s a different state of existence. In our experience, multichannel is the ability to interact with customers across many different channels, but not necessarily in a cohesive fashion. As new channels become available, they are “bolted on” to existing customer experience infrastructure such as CRM or customer support systems. Too frequently, the management of these channels becomes siloed (web versus in-store sales, for example). The effect of this from the customer experience standpoint can be disjointed and jarring. For example, the resolution of an issue following a customer conversation with an associate in the contact center may not be reflected when the customer goes online or into a store. Yet the ability to offer multichannel service experience is table stakes for today’s business. If you’re not available in the channels where customers want you to be, you cease to b
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ttec
Published By: DocuSign     Published Date: Jul 12, 2019
Rising consumer expectations are shaping the future of insurance industry, and transforming the claims process is pivotal to improving the customer journey. As carriers vie to retain their clients and capture new ones, they are turning to digital technologies to streamline their claims procedures—reducing their costs and better managing their risks along the way. We walk through how digital technologies can help insurers provide a convenient, multichannel and truly satisfying customer experience.
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DocuSign
Published By: Schneider Electric     Published Date: Apr 23, 2019
The supply chain for manufacturers and distributors is facing challenges around increased analytics, multichannel fulfillment, talent shortages, and the use of new technologies such as wireless, augmented reality, robotics and machine-to-machine (M2M). At the same time, there is continued focus on cost reduction and sustainability. The Industrial Internet of Things is driving a huge transformation as it increases the interconnection between connected devices and analytics. The smart manufacturing enterprise can seize opportunities to maximize efficiency and safety through networking and intuitive collaboration with its users. This eBook shares practical steps to follow for a smart material handling and logistics approach.
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material handling, logistics, conveying
    
Schneider Electric
Published By: Evariant     Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
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Evariant
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: Genesys     Published Date: Feb 08, 2019
Angesichts der zahlreichen Optionen, die der äußerst dynamische Markt für cloudbasierte Contact Center bietet, ist die Suche nach der richtigen Lösung für Ihr Unternehmen eine Herausforderung. Vergleichen Sie mithilfe der „Ovum-Entscheidungsmatrix für die Auswahl eines cloudbasierten Multichannel-Contact-Centers, 2017–18“ ganz einfach die führenden Anbieter von Contact-Center-Lösungen anhand ihrer Fähigkeit, umfassende Funktionen für das Routing von Anrufen und kanalübergreifenden Kundenservice in der Cloud bereitzustellen. Außerdem erfahren Sie, warum Genesys als „Leader“ eingestuft wurde, der Lösungen für Unternehmen jeder Größe und in allen Branchen weltweit bietet. In der Ovum-Entscheidungsmatrix finden Sie: eine Gegenüberstellung cloudbasierter Contact-Center-Lösungen basierend auf einer Bewertung ihrer Technologieplattformen einen Vergleich der Anbieter anhand ihrer Fähigkeit, kanalübergreifende Kundeninteraktionen zu unterstützen und mittels Analysen Verbindungen zwisch
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Genesys
Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiator—it’s a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting task—but it doesn’t have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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Progress
Published By: Progress     Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
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Progress
Published By: Zendesk GmbH     Published Date: Jul 25, 2018
MADE.COM ist ein Online-Retailer mit dem Ziel, Original-Designermöbel für jeden erschwinglich zu machen. Hierzu eliminiert MADE.COM die Zwischenhändler – Importeure, Großhändler und Fachhändler, die in der Regel die Preise nach oben treiben. MADE.COM macht es anders: Das Unternehmen arbeitet mit internen, etablierten und neuen Designern, verarbeitet Bestellungen chargenweise und liefert die fertigen Produkte direkt vom Hersteller an den Endkunden. Logischerweise musste das Unternehmen auch beim Kundensupport umdenken. Erfahren Sie in dieser Case Study mehr über die Herausforderungen und was aussschlaggebend für den Erfolg war.
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Zendesk GmbH
Published By: Oracle OMC     Published Date: Jul 16, 2018
In marketing, you’ve got to be able to pivot. Why? People are unpredictable. They delete emails you thought they’d open, ignore offers you thought they’d use, and add items to their carts before leaving them behind. Move faster and stay relevant with true multichannel fluidity.
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customer, experience, email, multichannel
    
Oracle OMC
Published By: dinCloud     Published Date: Jun 06, 2018
In an industry that still heavily relies on paper, the migration to the latest web enabled CRM, and an increased focus on user experience provided the Client with an innovative, multichannel enrollment & benefits administration solution.
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digital, transformation, insurance, provider, crm, administration, solution
    
dinCloud
Published By: Adobe     Published Date: May 15, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on imp
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Adobe
Published By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
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Epson
Published By: Zendesk GmbH     Published Date: Apr 24, 2018
MADE.COM ist ein Online-Retailer mit dem Ziel, Original-Designermöbel für jeden erschwinglich zu machen. Hierzu eliminiert MADE.COM die Zwischenhändler – Importeure, Großhändler und Fachhändler, die in der Regel die Preise nach oben treiben. MADE.COM macht es anders: Das Unternehmen arbeitet mit internen, etablierten und neuen Designern, verarbeitet Bestellungen chargenweise und liefert die fertigen Produkte direkt vom Hersteller an den Endkunden. Logischerweise musste das Unternehmen auch beim Kundensupport umdenken.
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Zendesk GmbH
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Both are fueled by a drive for progress, for pushing boundaries and advancing the status quo. In these fields, new trends are like a currency. Keeping ahead of the next big trend means being aware of the next big seller and allocating all the right resources – fashion design, manufacturing, and marketing – for maximum impact. Miss the hype and the next fashion season is bound to hurt the bottom line. New trends are also important to marketers because owning a new trend is a way to differentiate in today’s fast-moving digital landscape. It’s a way to stand out from the pack by investing strategically in the right approaches and technologies at the right time, then reaping the benefits organically by leading where others follow. Naturally, making these decisions requires a bit of trial and error. Nobody has a magic crystal ball that guarantees success. But as a rule of thumb, the companies winning in digital marketing are the ones willing to adopt new technologies while keeping an sharp.
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2018, marketing trends, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
What does it take to be relevant today? In the era of hyper-connectivity, consumers have become entitled, demanding more control over their experiences and expecting that marketers use data and insights to create a seamless, relevant brand experience. Research shows that communications containing relevant information and offers are the best drivers of brand loyalty and conversions
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insight marketing, customer engagement, omnichannel, multichannel, automation, loyalty, crm, marketing
    
Selligent Marketing Cloud
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