Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
Traditional brick-and-mortar multi-channel retailers have online competitors ruled by data scientists who define retail as a data mining and optimization problem. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail discusses the science of pricing, and predictions for the role of science in retail over the next five years.
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
Published By: Webtrends
Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Published By: Webtrends
Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Today’s Wide Area Networks (WANs) are experiencing increased saturation with the deployment of bandwidth-intensive applications, increased numbers of users, and the need for reliable security transmissions. IT personnel responsible for these issues acknowledge the increased congestion and have strived to maintain high levels of network performance. At the same time, IT departments are tasked with the job of lowering the cost of network infrastructure and ongoing operations. Network administrators continually face the challenge of balancing the increased use of critical applications on the Internet, while eliminating downtime and congestion from affecting user quality and day-to-day business operations.
This paper describes how organizations can use advanced, yet affordable WAN link optimization solutions to leverage the benefits of multiple sites, while maintaining high-performance and reliability for applications delivered across all sites. You will discover how to use WAN link controllers to manage, automatically load balance and failover of multiple WAN and ISP links to ensure site–to-site connectivity, and deliver applications reliably.
There are many difficult issues related to WAN complexity, cost, and performance. However, many of these issues can be solved through device consolidation. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
Download this white paper to learn how to avoid network failures and evaluate the options available to ensure high-availability, network uptime and optimal network performance. It also shows you solutions that are affordable, and when deployed, are operationally cost-effective.
For the IT personnel responsible for deploying, maintaining and supporting these networked applications, there is an increasing requirement to get the highest performance out of network equipment, while simplifying the complexity that causes excess overhead and unnecessary costs. However, there is hope. Download this white paper to learn how to achieve efficiencies and competitive advantages through affordable, yet feature-rich WAN optimization technologies.
By redirecting traffic away from ISP outages and WAN link bottlenecks, Ecessa, with its PowerLink and ShieldLink family of affordable WAN Optimization Controllers help avoid critical WAN infrastructure problems. Ecessa optimizes WAN infrastructure as defined by 24/7 availability, high-performance, flexible scalability, and secure operations - while streamlining IT costs. PowerLink and ShieldLink simplify the management of network links, and optimize user access to datacenters and remote sites.
To achieve greater productivity, employees at headquarters, telecommuters, business partners and customers must all have unhindered access to critical applications. Any delay in delivering these applications can cause user productivity to suffer and adversely affect business profitability. WAN link controllers are an affordable solution for ensuring the optimum performance, reliable delivery and protection of applications. They optimize network bandwidth and ensure the delivery of critical applications. Download this white paper to learn how to achieve efficiencies and competitive advantages through the adoption of affordable, yet feature-rich WAN link controllers.
Download this white paper to discovery the site-to-site channel bonding capabilities of PowerLink. Site-to-site channel bonding enables two or more sites with PowerLink installed to communicate with each other using the combined throughput of one or more connected WAN links. Learn more today!
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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