B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
Protecting individual and financial data, retaining data, and meeting e-discovery requirements are common compliance requirements across geographies and industries. Finding accurate, usable, and cost-effective solutions for meeting these requirements can make the difference between achieving compliance goals or leaving the organization vulnerable through unsecured use of sensitive data. Trend Micro Data Protection solutions for endpoint data leak protection, email encryption, and email archiving help organizations meet their compliance requirements – easily and cost-effectively.
The greatest threat to enterprise data security comes from inside threats. Securing the enterprise requires an understanding of the data leak points, environment, people, and processes for managing sensitive information. This white paper explains how network-based and endpoint-based solutions can work together to provide the broadest protection available while ensuring scalability and manageability, and that employee productivity is not impacted.
Data breaches can carry very serious consequences, such as the revelation in February 2008 that that the Hannaford Brothers chain of supermarkets lost more than four million debit and credit card numbers to hackers. The bottom line is that organizations must implement Data Loss Prevention (DLP) systems to protect themselves against the growing array of threats they face from inadvertent and malicious data leaks from email, instant messaging and other systems.
There is little doubt that Multi Function Peripherals (MFP) offer businesses of all sizes significant benefits: they combine printing, scanning, copying and fax functions in one machine and deliver considerable cost and space savings. They also address some very important business process, management and legal issues faced by virtually every business. Within this discussion document we concentrate on the fax element and look specifically at the integration of MFPs with network fax run through a fax server such as Lane’s Passport Fax Server.
There's no "one size fits all" when it comes to telecommuting.
This new Forrester white paper explores how implementing best practices to create a telecommuting program and standardized policy significantly reduces operational costs and increases employee productivity - a winning combination in a tough economy.
IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why collaboration technology is creating competitive advantage. This summary report explores different market trends with commentary from key respondents as well as WebEx's Knight, an industry expert. Learn more today!
Gehostete (d. h. webbasierte) Lösungen für Messaging-Sicherheit finden bei Unternehmen aller Größen immer mehr Anklang. Einige haben sich bereits für gehostete Services entschieden, während andere sich langsam mit der Idee anfreunden und nun eher Services von Dritten zur Verwaltung ihrer Sicherheits-infrastruktur nutzen als noch vor einem Jahr. Entscheidungsträger erkennen gerade jetzt im Zuge der aktuellen Wirtschaftskrise, dass gehostete Lösungen für E-Mail-Sicherheit eine kostengünstige Alternative darstellen und gleichzeitig die Sicherheit erhöhen.
Published By: Concentric
Published Date: Mar 27, 2009
Email, calendaring, collaboration, and mobility solutions are moving from corporate data centers to service provider networks. Service providers can realize far greater economies of scale than most businesses and deliver higher levels of service to more users at a lower cost; in fact, the fewer the users, the higher cost for each. Concentric Hosted Exchange is a fast, reliable and affordable solution for email, calendaring, collaboration, and mobility based on Microsoft® Exchange Server 2007 Service Pack 1 (SP1) and Microsoft Outlook® 2007. Concentric Hosted Exchange provides all of the benefits of Microsoft Exchange and Outlook 2007 without the up-front infrastructure costs or ongoing overhead.
Learn the reasons why a holistic view of risk in your company is essential in times of financial turbulence - and how many companies are adding value through governance, risk, and compliance (GRC) initiatives. (Economist Intelligence Unit, 2009)
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Published By: LANDesk
Published Date: Mar 23, 2009
Peters' and Waterman's well-known book 'In Search of Excellence', a study of some of the most well-managed companies in the United States at that time, was one of the best-known business books of the 1980s. In the book, the authors identified eight common themes which they argued were responsible for the success of the included corporations. These attributes included hands-on management, centralized values accompanied by entrepreneurial productivity, and focusing on the core business (sticking to the knitting).
In an economic environment that is repeatedly heralding the message "do more with less" the efficiency of hypervisors are an oft-overlooked aspect of virtual infrastructure acquisition that has massive impact on total price.
Senn Delaney President and CEO Jim Hart shares surprising results of a Thriving Global Leadership Study of thousands of leaders across 60 industries and 50 countries. The survey discovered a dramatic difference between those who are facing these times of crisis with what is defined as a high-thriving state of mind and those with a lower-thriving state of mind.
Celina Insurance case study that shows cost reduction and increased productivity - faster, better service to agents and their customers due to integrated systems and real-time collaboration; being “easy to do business with” secures agent loyalty; 50 percent reduction in phone calls and costs due to instant messaging option, and 40 percent reduction in head count while maintaining the same volume of business due to streamlined processes.
Nutra-Flo case study that shows cost reduction and increased productivity - team members can carry this capability with them on mobile devices, so they can stay connected with colleagues via instant messaging even when in the field. Lotus Sametime Web conferencing, Nutra-Flo can save travel costs to the Asia Pacific region. Web conferencing allows us to stay in touch with partners around the world without being there in person.
As a small to midsize business owner, you understand that in order to grow, you need to be able to communicate and collaborate with people, quickly and easily. But you have limited budgets and IT resources. You want security-rich solutions that will extend your assets, improve operating efficiencies and grow as your company grows. IBM offers you reliable solutions that can help you compete with your larger counterparts.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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