The Cloud; software as service across the Internet, is experiencing mass proliferation for everything from banking to CRM. Communications are part of this migration and offer a compelling solution over the retro, hardware-based systems known as PBX. This paper illustrates comparative anatomies of the old and new models. Major benefits of cloud communications are detailed, including the elimination of costs, removal of complexity for managing the system, alleviating IT resources, and the benefits of one system with a host of features. A deep-dive of the technology supporting the solution is included.
Mass mailing, mass emails or SMS blasts - ask any business to consumer(B2C) marketing professional what they think of them and they will probably tell you there's been a shift away from such indiscriminate approaches in favor of more targeted campaigns. And they'll tell you that the main reason for this shift is that customers are more demanding; asking to be recognized as individuals and expecting communications to be relevant to their unique
lifestyles, wants and needs.
The Responsive Process Management (RPM) Suite from Progress Software enables a high level of operational responsiveness for communications service providers. Faced with a need to gain a competitive advantage and create connections with customers, communications service providers require a flexible, integrated management suite that adapts to shifts in consumer interactions and market conditions in real time. Progress RPM based OSS/BSS solutions meet these challenges without the need for a massive overhaul to existing systems and infrastructure. Download this free whitepaper to learn more about how the communications industry can leverage Progress RPM to achieve operational responsiveness.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Enterprise networks are going through massive change, and the convergence of voice and data including Communication deployments, upgrades, transformations and ongoing management remain a top priority. According industry analysts at Aberdeen Group, 61% are planning for Communications in the next two years. In order to get the most from their Unified Communications investment at the time of deployment and beyond, enterprises must leverage both active testing and configuration analysis techniques to certify and validate that environments are configured as designed.
DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
Our portfolio of live events, online and print publishing, business intelligence and professional development brands are centred on the complexities of technology convergence. Operating in 42 different countries, we have developed a unique global knowledge and networking platform, which is trusted by over 30,000 ICT, engineering and technology professionals.
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